Here are my rules for businesses to get noticed by (potential) clients.

Do something…

1. … altruistic - People care if you’re trying to help people.

2. … politically incorrect - Challenge the prevailing wisdom.

3. … current - Tie your message to something in the news.

4. … clearly useful - Save a life. Save money. Save time.

5. … personal - Don’t stand on a pedestal. Share your fears and joys.

6. … funny - A humorous story gets passed around often.

7. … transparent - Avoid the “it’s too good to be true”. In your offers share what’s in it for you.

8. … outrageous - Take an idea to an extreme (”Pogo stick Olympic games”)

9. … measurable - Let others be the judge of your work (”Consumer Reports Magazine”).

10 … simple - Use few words. State the essence.