http://www.manygoodideas.com/2008/04/03/how-can-i-market-my-it-consulting-company/ Creative Marketing Strategy Tue, 02 Feb 2010 03:44:06 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.manygoodideas.com/2008/04/03/how-can-i-market-my-it-consulting-company/comment-page-1/#comment-610 Barbara Bix Sat, 05 Apr 2008 19:16:46 +0000 http://www.manygoodideas.com/2008/04/03/how-can-i-market-my-it-consulting-company/#comment-610 And then you need a mechanism for staying high on their radar until they're ready to buy. As a business to business marketing consultant, I recommend that my clients (all of whom sell complex products and services)gear their marketing efforts at getting permission to stay high on prospective clients' radar until they're ready to buy--rather than going for the kill right away. Why? Because these prospects involve many in their buying process--all of whom have different requirements--so sales cycles stretch out. It's imperative to keep corresponding so that you're there when they're finally ready to buy. Consider an email newsletter or a blog with an RSS feed like this one--and then provide valuable content so that they dare not pass it by... And then you need a mechanism for staying high on their radar until they’re ready to buy. As a business to business marketing consultant, I recommend that my clients (all of whom sell complex products and services)gear their marketing efforts at getting permission to stay high on prospective clients’ radar until they’re ready to buy–rather than going for the kill right away. Why? Because these prospects involve many in their buying process–all of whom have different requirements–so sales cycles stretch out. It’s imperative to keep corresponding so that you’re there when they’re finally ready to buy. Consider an email newsletter or a blog with an RSS feed like this one–and then provide valuable content so that they dare not pass it by…

]]> http://www.manygoodideas.com/2008/04/03/how-can-i-market-my-it-consulting-company/comment-page-1/#comment-605 Ben Thu, 03 Apr 2008 10:38:41 +0000 http://www.manygoodideas.com/2008/04/03/how-can-i-market-my-it-consulting-company/#comment-605 Cool ideas, Jay. I'd also add that with marketing, an entrepreneur really has to get herself in front of those targeted customers. The more people know about her services, the better chance she gives herself to succeed. Cool ideas, Jay. I’d also add that with marketing, an entrepreneur really has to get herself in front of those targeted customers. The more people know about her services, the better chance she gives herself to succeed.

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