What Are Some Marketing Ideas For A Travel Agent’s Events?

I am a travel agent working for a large company and I am one of five agents working in our travel department . I am required to put on a travel event in our office every month. I presented a Sandals Perfect Pairing Evening theme night in our office last month to promote the Sandals resorts and the Caribbean. Our Sandals rep came in and did a wonderful presentation and i had a local florist provide a few flower arrangements for decor . I am wanting to put on another theme night and was thinking of using one of our vendors who promotes European tours. I don’t know if I should specialize in one area, like Italy, or keep it general. Can you help me with creative ideas for the event? How to publicize it? Last time the company placed an ad for the event in the local paper. Local contacts? Any suggestions outside the usual box?

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Jay’s Answer: Keep the interest narrow - it’ll be easier to market “Italy” than “Europe”.

Create an Italian environment - serve food & drink from Italy (co-marketing with local restaurants). Local paper is fine, but also consider: Italian-American clubs in your area, Italian Classes (or even, foreign language schools), photography clubs (for photo-tours), cooking schools (food-tours), etc.

One Response to “ What Are Some Marketing Ideas For A Travel Agent’s Events? ”

Comments:

Margaret Cowan says:
August 8th, 2008 at 3:22 pm

I’d also cross promote with wine stores since many people who go to Italy, France, Spain enjoy wines.

For an interesting guest speaker, I’d search the Net for tour companies in your area who know the European country you choose very well and also ask them to promote your event to their database.

I’d make your event with some education so attendees will go away feeling they learned something of value…from you, as well as getting some new vacation ideas from the sales oriented part of your event.