http://www.manygoodideas.com/2008/10/28/how-should-i-start-hvac-marketing-department/?utm_source=rss&utm_medium=rss&utm_campaign=how-should-i-start-hvac-marketing-department Marketing Strategy Wed, 01 Feb 2012 20:56:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.manygoodideas.com/2008/10/28/how-should-i-start-hvac-marketing-department/comment-page-1/#comment-1013 MarketingTwins-Randy Tue, 28 Oct 2008 20:19:11 +0000 http://www.manygoodideas.com/?p=618#comment-1013 You have a grand opportunity to establish a comprehensive, strategic approach - establish marketing as a system! A systematic approach is not as personality-specific as most marketing efforts because they are sustainable even when personnel changes. It also provides a strong foundation and everything builds on that! One of the first necessities is to narrow the target market and communicate your core message aimed right at that segment! John Jantsch's Duct Tape Marketing is a great book - and Palo Alto Software has revamped its Marketing Plan Pro around those same principles - worth a look (and inexpensive, too). You have a grand opportunity to establish a comprehensive, strategic approach – establish marketing as a system! A systematic approach is not as personality-specific as most marketing efforts because they are sustainable even when personnel changes. It also provides a strong foundation and everything builds on that! One of the first necessities is to narrow the target market and communicate your core message aimed right at that segment! John Jantsch’s Duct Tape Marketing is a great book – and Palo Alto Software has revamped its Marketing Plan Pro around those same principles – worth a look (and inexpensive, too).

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