Daily Archives: January 22, 2009

Business With Passion: Joe Grand

Joe Grand (aka Kingpin) is an electrical engineer, hardware hacker, and president of Grand Idea Studio, Inc., where he specializes in the invention, design, and licensing of consumer products, video game accessories, and modules for electronics hobbyists. He has also spent many years finding security flaws in hardware devices and educating engineers on how to increase security of their designs.

Involved in computers and electronics since the age of 7, Joe is a former member of the legendary hacker collective L0pht Heavy Industries and has testified before the United States Senate Governmental Affairs Committee regarding government and homeland computer security. He’s written a few books, holds a few patents, and is a co-host of Prototype This on Discovery Channel. Joe is also the sole proprietor of Kingpin Empire, a hacker-inspired apparel project that gives back to the technology and health communities through charitable donations.

Website: Grand Idea Studio
Email: Contact Form

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Business With Passion: Valerie Baadh

Valerie Baadh, CLM is a movement consultant to schools and organizations, a movement trainer and mentor to teachers, and a movement artist. She is a licensed Lebed Method instructor and a certified Spacial Dynamics practitioner. Valerie has been performing, choreographing, directing and teaching movement and dance in San Francisco since 1973. As a certified Spacial Dynamics practitioner trained by Jaimen McMillan, Valerie Baadh was the Movement Education instructor at San Francisco Waldorf School from 1990 through 2006. She helped develop and taught a comprehensive developmental movement program for grades one through twelve and led workshops for parents, teachers and the community.

Website: San Francisco Movement For Health and Healing
Phone: (415) 218-7088
Email: valerie@sfMovement.com

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How Can I Market Wrist Identification Bands?

I have been asked to market wrist identification bands (made of lanyard material with a backing material that can be written on).

Initially, they were manufactured for sale to parents /guardians / youth groups for school aged children in case the child became lost or separated from the group or parent.

The compliance & safety regulation standards for children’s products has recently been upgraded in Australia and as a result the launch of the product to this market has been put on hold.

Instead, we’ve decided to market them as a great substitute for layards – they don’t get lost (or left by delegates at the bar) and can be customised to carry conference logos &/or company branding.

To introduce the product we’re sending Conference Organisers / Coordinators a direct mail letter with a sample. I’m after a catchy headline for the direct mail letter. I’d thought of “Delegate Banz – the Conference Organiser’s Organiser”. OR maybe, “Sometimes we know you’d like to tell your conference delegates to GET LOST (especially if they’re heckling the keynote speakers or misbehaving in the lounge bar)…but what if they were? With Loc8me Wrist Banz your conference delegates will always be easily identifiable and their contact details and room number can be written on they back so they’ll never forget their seminar location or hotel room number.”

Hopefully this segment will provide a good market niche for this product.

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Jay’s Answer:

(Aside: I’m not sure of the need for this product to this niche. Generally conferences attendees wear a badge that clearly states their name and company for conference staff and other attendees to see. Perhaps investigate senior citizen market – in case they go out and forget where they live, phone number, name, where car is, etc.)

As for name, why not simply: Conference Wrist Badges?