We provide national security solutions to governments, hence the keywords use now will be strength, integrity, security. The internal team has came up with taglines such as “Your integrity, our priority”, “Security is our Main Priority”, “Leave your security headache to us”. etc. but all has been rejected.
The feedback is that the tagline is not catchy, and keywords used are just around the keywords we know, hence the taglines were deemed too technical and only understood by internal staffs.
How do i get the message across to the government officials?
Jay’s Answer: As you know, there’s no such thing as total security. So focus on the benefit of your specific offering:
- Keep Government Secrets Safer
- Protecting Country Borders
- Communications Without Eavesdropping