I have a huge opportunity with a potential new client. We are a marketing firm (small but growing) and have been called into give a big presentation to a proposal we submitted.

The thing is… I need to be unique and fun about it. This is an organization similar to a zoo. Their whole environment is unique, fun and kid friendly. I don’t want to come in a do a try presentation about our services and proposal.

Do you have any ideas about what I can bring, how I can get creative about this?

###

Jay’s Answer: There’s a balance between effective presentation and over-the-top creative.

Your #1 goal is to win the job. Presumably you’ve done your homework, known their business/marketing strategy, and created a plan that balances their resources with their goals.

The creative that you add must not detract from your core message (by making it about your company). Ideally, the creative should help the company be able to experience your marketing ideas through both the eyes of their company AND through the eyes of their target audience. For example, if you can find video footage of their audience experiencing the message (perhaps for a different company/product).

Gimmicks can easily come across as gimmicky. Consider making a segment of your presentation using your words, but with children’s voices.