I’m needing some help developing a tagline/slogan for the recruitment agency that I’ve owned for 13 years. We are revamping our logo and would like to add a tagline …something catchy and fresh but appropriate as well. BioMed Search Group is the agency and as the name implies, we recruit for biotech, medical device and pharmaceutical companies. Our forte is sales, management and marketing positions and the focus of a tagline needs to be the client companies who pay for our services. We want to convey to our customers that they can count on us to do a great job in understanding their business/needs and then in the most professional and timely manner bring them the exact talent they are looking for. I have been trying to wrap my brain around this task and have come up with a couple fairly lame ones … A hire power! and …where opportunity meets its match! Neither are great or very inspired. I’m looking for some ideas or creative inspiration. Thanks

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Jay’s Answer: You’re right – the ideas you have so far aren’t very inspired. The key to a great tagline is conveying a key benefit to your target market in just a few words.

Here are some ideas to try on:

• We Only Find The Best Candidates
• Placing Sales, Management, and Marketing Expertise Since 1996
• Any Of Our Candidates Would Be Great For Your Business.