Can u suggest me a name for my catering and wedding planners business ? I am going to all types of marriages, events, and parties. can u pls help me out.
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Jay’s Answer: Your business niche is too wide. Someone looking for a wedding planner is unlikely to hire a basic caterer. Someone who’s looking to have a business dinner is unlikely to hire a wedding planner. Someone looking to have a family party is unlikely to hire a business event planner.
If you choose a name that’s specific for one niche (“Wedding Planned To Perfection”), people in other niches are likely to not focus on you. If you instead choose a name that’s generic (“All Events Planners”) then you run the risk that your name doesn’t say much about your specialty.
From your perspective, all catered events are somewhat similar (food + decorations + entertainment + venue). However, people that hire you have different needs. A corporate planner wants to see efficiency and budget, while a bride is looking for atmosphere, romance, and affordability. Therefore, I strongly encourage you to focus on one (or two) niches and do them very well. Alternatively, create a single umbrella company, and have subsidiary businesses that are focused on each niche (with an appropriate name, tagline, website, image, etc.).
I am looking for a good catchy name for our company newsletter. Can you help me with a few amazing ones?? Our company is a crop protection company and yes Bayer is a multinational firm. I am based in Pakistan and am in a processing a company newsletter and am just looking for a great name that would cover our concept as well.
I own a wholesale business that buys assorted lines of overstock brand new products from a major retailer in the US carrying recognized brands. We have more than 51000 items in stock and I need to start an email marketing asap. Our website was designed and implemented by the people at Quick Books Pro and its is very simple and directed to the end user of 1-2 products, but very inefficient for the wholesale/retail buyer and that’s what I need to aim now. My budget is very limited and I’m looking for the best possible and efficient way to develop and deploy the best email marketing plan under my circumstances.
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Jay’s Answer: It sounds like you have 2 problems: your website and a marketing plan to attract people to it.
If your website is inefficient now, then no matter how much traffic you get from your email campaign, you’re not going to be able to sell your products efficiently. So, I’d focus on your website first ensuring that the people who do visit have a high rate of conversion (to purchase or at least inquiry).
Secondly, you’ve asked about how to do an email marketing plan. The key to this is first narrowly defining your target market:
Who specifically is interested in your products? What gender? Age? Location?
Why are they interested in your products? Price? Service?
What makes your product offering better than your competition?
Why should people trust that you’ve got the best offer?
While you’re probably tempted to say: “Since we have 51,000 items in stock, so everyone in the whole world would be interested in what we’re selling. We have the best selection, price, and service.” But the problem is, it’s impossible to target the whole world for an email campaign. You need to target a slice of the population that’s more likely to want to purchase from you. So you need to put your thinking cap on and analyze previous sales and/or your competition.
The Bioneers Conference presents the latest news in social justice, health care, environmental issues, and women’s leadership. The 20th anniversary conference episode includes interviews with: Nina Simons & Kenny Ausubel, Akaya Windwood, Jay Harris, Kami McBride, Lily Yeh, Liz Cunningham, Sarah Crowell, Shannon Biggs, and more.
Shannon Biggs is the director of the Local Green Economy Program at Global Exchange. Shannon also teaches rights-based organizing at weekend-long Democracy Schools, developed by the Community Environmental Legal Defense Fund in 23 states around the country, and speaks across the nation on the power of grassroots activism to create systemic change.
SarahCrowell is currently the program development director at Destiny Arts Center, has been with that vital organization for eighteen years, first as the performing arts director and artistic director of its youth performance company, then as executive director, and now has returned to programming and artistic direction.
LizCunningham is the Bioneers’ Youth & Conference Project Manager.
JayHarris is the publisher of the San Francisco-based, award-winning, muckraking investigative magazine, Mother Jones, and president of its non-profit parent, the Foundation for National Progress.
KamiMcBride is a teacher of herbalism at Living Awareness Institute who has helped thousands of people learn to use herbal medicines in their daily lives in ways that are healthy, safe and fun. Her mission is to help revive the art of home herbal care, creating self-reliance, sustainable wellness practices and revitalizing our relationship with the plant world.
AkayaWindwood is an executive leadership coach and organization development consultant who has spent 40 years working for social justice, is president of Rockwood Leadership Institute, which provides individuals, organizations and networks in the social benefit sector with powerful and effective training in leadership and collaboration.
LilyYeh is an internationally celebrated artist whose work has taken her to communities throughout the world. She founded Barefoot Artists, Inc. to bring the transformative power of art to impoverished communities around the globe through participatory, multifaceted projects that foster community empowerment, improve the physical environment, promote economic development, and preserve indigenous art and culture.
My company is an Audio Visual Company (Video walls, plasma, signage, etc.). We are going to have an education seminar for Church (House of Worship) about latest technology of AV. I need suggestions for the exhibition name and the tagline.
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Jay’s Answer: Ideally, the name should clue them in why it’s a benefit to attend. For example:
How A/V Can Improve Your Church Services (Attendance)
I’m looking for creative ways to boost membership and personal training sales in my health club by holding a member appreciation week. Our ideas so far are daily raffles (daily prizes and a grand prize of a 3 month personal training package), free guests(w/ incentives for bringing guests). All of this will culminate in a health fair w/ speakers, booths staffed by local businesses we are partnering with (for ex. an organic food market) etc. Any ideas for how we can really get some new members and Personal Training out of this?? I really want our members to enjoy it, but my primary objective is generating new business through referrals.
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Jay’s Answer: Why not kick off a season-long contest: lose the most weight (a la The Biggest Loser), the fittest (resting heart rate), the strongest, etc. Blog, Twitter, etc.? each week’s standings. Have the end of the contest be another event, where the winner(s) get substantial prizes (other than the body they’re wanting) – ideally offered by co-marketing partners (a trip to exotic locations, etc.).
My partner and I produced and filmed a Cheerleading DVD teaching cheers and sidelines. The last one on the market was approximately 3 years ago and we really felt the time was right for new material. We have already filmed and edited our DVD and are now ready to market it. We are hitting a brick wall and don’t know where to go.
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Jay’s Answer: If you’re trying to market it yourself, given your target market, create a website for it. Upload short (1-2min) YouTube videos from the DVD (showcasing small pieces that showcase your talent, style, etc.) and ensure that your website info is clearly labeled.
On the website, also embed the videos (perhaps a higher-quality version?) and add some great stills of winning teams, etc. If you’re in this for the long-haul, create a regular newsletter (perhaps about the latest contests, cheers, etc.) and email it to people who opt-in. Remember that it’s unlikely that people visiting your website for the first time will suddenly want to buy your DVD – they’ll want to ensure that what you have is “that good” and they can trust you.
If you and your partner are well-known, make sure that your faces on the website, and that you explain why your DVD is “worth it”.
Once these pieces are in place, visit cheerleading blogs, put in ads in cheerleading magazines, contact cheerleading coaches from around the US, etc.
If you have any ideas for a tagline for my business starting up “Custom Design Life Coaching” please let me know. Coaching is for personal growth, life changes, and relationships.
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Jay’s Answer: Here are a few ideas to get you thinking:
I have a small trendy boutique in the Barbados called Blue Moon, I need a tagline. We sell clothing, shoes and accessories. I was thinking of something which exudes style, glam, attitude, lifestyle.
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Jay’s Answer: Here are some taglines to play with:
I have an abacus and brain gym institute. I want to attract more students to my institute. There is no such training institute in our area. Please help me plan a promotion strategy.
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Jay’s Answer: The key in promoting your business is clearly/narrowly identifying your target market (What gender? What age? Located where? Married/Single? Earning how much money? Etc.) and identifying their major problem (that your business will solve) (Earn more money? Live longer? Etc.). Once this strategy information is clear, then the next step is calculating what the lifetime value of a new client is and the lifetime expenses that you’ll incur for them. The difference is your lifetime profit, and this number is a key to understanding the maximum cost of to acquire them.
To promote to your target market, you need to identify where they are (Online? Subscribe to same magazine? Members of same club? Etc.) and choose the right marketing tools to target them. Finally, you’ll need to use the right offer/ad copy to get them interested in your business.
