I’ve been hosting a very successful webinar series for individual sales professionals, and am expanding this to series to include small business owners.

My question is, what time of day, or even day of the week would be considered ideal? I’ve been researching this topic myself, and find very little recommendations outside of “take their schedule into consideration.”

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Jay’s Answer: Start by picking one time and record the webinar for time-shifted playback. Also consider the effect of time zones and day-of-week on scheduling. The bottom line is: if what you’re offering is that remarkable, people will arrange their lives to attend it. Focus on an effective (both time & content) presentation and generating word-of-mouth recommendations to increase awareness over the long-run.