How Can I Name My New Restaurant?

We getting a restaurant started, but having a hard time coming up with the “perfect” name. We have over 20 ideas…..

Here is the question. How does one come up with a name that fits? Our menu is not of any one type (meaning not just Italian, nor just pastas) We have a lot of variety, but want to focus on seafood.

Also, I don’t want to put ‘grill’ in the name, but my partner is very animate about having it. What are good arguments for both sides?

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Jay’s Answer: Ideally, you want a name that’ll last and won’t tie you down to a specific menu. A “grill” restaurant may be great if serving lots of grilled food appeals to your target audience. Likewise a “seafood” restaurant might be just the thing. The name may be something obscure that provides a “hipness” factor, or it may be more straightforward so people quickly understand what you’re selling. Perhaps start by creating the menu – what you’re serving. Then, sketch out what you want the restaurant to look like. Then show both of things around, to see what words people use to describe it.

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