We have formed a new company called FinTech LLC. FinTech’s core business practice and principal goal is “BUILDING RELATIONSHIPS”. Our Delivery Team and Recruiting staff is the best in the business. I would like to get some taglines surrounding People, Opportunities, Relationships. We provide consulting services (staff augmentation) to our clients who are mostly financial services clients. they are located the tristate area. We are building relations with the clients as well as our recruiting team is building relations with the candidates. To be honest – we are a startup so we need them.
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Jay’s Answer: Since your business name doesn’t give an accurate clue of what you do for who, it’s up to your tagline to clarify. “People, Opportunities, Relationships” may mean something to you, but to a person who doesn’t know anything about your company, reading this won’t help them better understand your business.
I’d strongly suggest keeping the tagline simple, something like:
Can you help me think of a tagline for our community college (www.dcc.vccs.edu). For the last 25 or 30 years, it’s been “DCC-The place to be!”. Then a couple of years ago, we changed to “Still the place to be”. Not much better and I’m getting a lot of negative comments from the people I’ve talked with. I really think we need something less corny and more updated. Some of the admins think we don’t need to change, but the outside perception is something way different. Any suggestions?
15 years anniversary for a bakeshop/restaurant and I need a promotion tag line?
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Jay’s Answer: Being in business for 15 years is wonderful for you, but your customers don’t really care. In some cases longevity = trust, but in others longevity = boring. So rather than creating a tagline for celebrating 15 years of being in business, focus on why people would want to come to your business next year, and the year after that. Is it your family-friendly heart-healthy wallet-friendly cuisine? Is it the romantic atmosphere where everyone gets privacy and can hear themselves talk? Focus on why people keep coming back year after year, and soon you’ll be celebrating your 30th anniversary.
Episode theme: The people involved in making San Francisco’s Fleet Week 2010: Navy personnel from the USS Makin Island, organizers, and the heart-thumping airshow performers (including the U.S. Navy’s Flight Demonstration Squadron – the Blue Angels).
The Blue Angels’ mission is to enhance Navy and Marine Corps recruiting efforts and to represent the naval service to the United States, its elected leadership and foreign nations. The Blue Angels serve as positive role models and goodwill ambassadors for the U. S. Navy and Marine Corps. Team interviews: Major Brendan Burks (Fat Albert Lead Pilot) and Vincent Dunhill-Cooper (Blue Angels Crew Chief AO1 (AW/SW)) Website: Blue Angels Official Website
Donna Flynn started in aviation when she obtained her private license in the winter of 1987. She soon followed that with a commercial license in 1989. While working through her licenses she caught the airshow bug by volunteering at the Vanderhoof International Airshow. Along with another partner she started Showline Airshow Services Ltd which specializes in the air bossing and flight operations of an air event. Donna has completed over 280 show and media days at over 35 sites in Canada and the United States. She has worked with all the North American jet and skydiving teams. Some of her show sites include San Francisco’s Fleet Week, Saskatoon’s famous Veteran event, The Canada Remembers Air Show, Niagara Falls, ON, Fort St. John, BC, Peace River, AB, Vandenburg AFB, CA and Klamath Falls, OR.
Joe Sobczak has been a test pilot, instructor pilot, and fighter pilot in the United States Air Force, an experimental test pilot for NASA, and is now a Flight Test Captain for United Airlines. He has over 10,000 hours and forty years of flying experience and is a outspoken advocate for pro-active aviation safety.
Stephen Teatro (executive producer of San Francisco Fleet Week Air Show) is an employee of the Air Show Network – the leader in air show entertainment where air show fans can expect the finest in aerial entertainment, ground displays and consistently excellent guest services.
I have recently started a PR company and I am looking to obtain endorsement deals for my clients. They range from DJ’s to Athletes (female none of them Major league sports). I have been beating my head up against the wall. Is there a typical presentation or best method to achieve this?
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Jay’s Answer: You need to look at two things: the public perception of each of your clients and companies that target the same demographic that your clients connect with.
Let’s pick a DJ. Who are the people that follow him (or her) around? Where are they located? Who raves about them? Who loves their choice in music? What age range? Gender? Spending habits? Are they seen as “clean-cut” or are they a “bad boy” (getting in trouble with the law)? Given this, look to companies who are trying to sell things to the same people who are the DJs fans. There’s a risk to a company if their celebrity spokesperson has some “moral issues” – so the images need to align.
Your presentation must detail: how much of a fan base the client has, who they are, if there’s any conflicts of interest (i.e., they are vegan), what they will and won’t do (wear logo-ed clothing, print ads, etc.).
I work for a nonprofit that typically just sells second-hand, thrift type items. But we have received 100 brand new wedding dresses from a company that went out of business, never worn, tags still on them, that we want to showcase at a one night only Bridal Fair type event.
We want to do like a trunk show, where we line up the dresses and sell dresses that are normally $400-$500 for only $100. It will be a one-night only event, like 5-8pm, to create a sense of urgency. We need a catchy name for the night. And then the challenge is to let people know these are new dresses, not second-hand dresses, so any ideas on how to emphasize that in the messaging and PR?
We will also partner with one local business from a florist, caterer, travel agent and party planner to help pay for advertising, so it’s not just dresses, but that’s what we want to emphasize.
Any suggestions on a name or ways to get our message across are greatly appreciated.
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Jay’s Answer:
…Something New: 100 Wedding Dresses. 1 Night Only. $100 each.
What are special things being done to let employees know they are doing a good job? What are ways to cheer on progress that is going on in the company and make employees feel important and appreciated?
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Jay’s Answer:
Show them the big measurable goal.
Tell them what happens when you meet that goal.
Show them how their work affects that goal.
Regularly update how close you are to that goal (and use a trend line to show last week’s effort, etc.).
Allow your staff latitude to creatively (so long as it doesn’t violate any company guidelines/ethics) get your company closer to the goal (flextime, different procedures, etc.)
I hand make my own jewelry out of natural beads such as shell, stone, semi-precious and glass and I am now starting to make decorative wine bottles, wind chimes and key chains and soon will be making more gifts out of these materials and need a tag line that doesn’t limit me to jewelry alone. Here’s my website so you can see what angle I am going with www.wix.com/beadworksonline/beads. I want to incorporate the words or wording of handcrafted, unique, natural and affordable. so far the only tag lines I have are: “Natural Handcrafted gifts” and “Unique Artisan Designs”. Any suggestions?
Looking for a creative tagline for our non-profit organization. CASTLE has been in business since 1991 and provides before/after school child care. We’re updating our logo, marketing materials and website to get ready for our 20th anniversary and prepare for a major fund raising campaign and building expansion. Looking for a brief, catchy tagline related to children, growth, fun, education, etc. Our target audience would be working parents looking for quality, safe before and after school child care. We want out tagline to communicate a safe, caring, fun and educational environment for children, as well as convenience and peace of mind for working parents. Children are dropped off at center before school, they are provided transportation to and from their schools, as well as a healthy snack and well supervised activities all afternoon. Staff are well educated, experienced and caring. Parents can go to work knowing their children will be safe and happy.
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Jay’s Answer:
Making Your Child Feel Like A King/Queen
We Treat Your Child Like Royalty
Safe, Playful, And Educational Childrens’ Programs
Episode theme: The people involved in making San Francisco’s Fleet Week 2010: Navy personnel from the USS Makin Island, organizers, and the heart-thumping airshow performers (including the U.S. Navy’s Flight Demonstration Squadron – the Blue Angels).
The USS Makin Island (LHD-8) is the last of the Wasp-class amphibious assault ships. It has a hybrid engineering propulsion plant (which includes two gas turbines and two auxiliary electric propulsion motors). Since 75% of a amphibious ship’s life is spent under 12 knots, the hybrid system saves lots of gas and money. Crew interviews: Lieutenant Commander Joel Stewart, Lieutenant Junior Grade Lauryn Dempsey, Electrician’s Mate First Class (EM1) Arnel Senatin, Air Traffic Controller First Class (AT1) Corey McRath, and Aviation Ordnanceman Airman Walker Lawrence. Website: USS Makin Island
Tim Weber discovered aviation at the age of 13 and has since flown a variety of aircraft including: Ultralights; WWII Stearmans; the legendary Pitts Special, the exotic Russian YAK 55M and several types of jets including the F-16. Tim’s aggressive flying and natural ability have enabled him to become one of the top airshow performers in the United States. In addition to flying, Tim has incorporated his love of music into his airshow routines by writing and performing original music for his performances. Website: Tim Weber Airshows.
George Silverman received his Navy wings in Mar 1971. In his 20 year career in the Navy, amassed 465 carrier landings and 189 combat missions. Now serving as Flight Test Captain for United Airlines – one of 18 pilots who perform all of the high risk flying for the airline. Types of operations include, post maintenance test flights, new aircraft acceptance flights, diagnostic flights to help troubleshoot airborne discrepancies and damaged aircraft ferry flights to repair sites.
Gordon Bowman-Jones (The Voice of Aviation) was born in England and raised in Australia. From New England to New Zealand and Tennessee to Tokyo, air show fans have been thrilled with his vivid narratives and engaging style for more than twenty years. With more than 2000 hours of time in the air, Gordon Bowman Jones has owned and flown numerous aircraft from Auster’s and Ercoupe’s to Messerschmitt’s and MiG’s, even the GULF blimp! He has pursued a lifetime of flying interests, including gliding, sky diving and aerobatics. Website: Air Show Time / Email: gordon@gobojo.com
