Monthly Archives: February 2011

Tagline for Fashion Jewelry Business

Names + Taglines, Starting Out

I am starting a new brand of fashion jewelery..The brand is Sanskrithi…i am looking for a nice catchy tagline to attach to it…it should make girls feel beautiful.

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Jay’s Answer: A tagline is more than a simple phrase to make someone feel something – it’s to help explain what your business can clearly do for your prospective customers. Since your brand name could mean you’re selling anything from jewelry to clothing to food products, your tagline needs to make it clear what you’re selling and to whom. For example, “Fashion Jewelry That’ll Make You Feel Beautiful”.  That’s clearer, but is still quite vague, since that tagline can apply to ANY business that sells fashion jewelry. You’ll need to figure out a lot more details and then brainstorm how that matters.

Help Me Launch My Women’s Apparel Store At a Mall!

Publicity, Starting Out

How should I go about launching (/opening) of my women apparel store within a mall?

Brand name is Fairy’s – Tagline is ‘wear your magic’ (Location: Pakistan, South Asia)

The location of my store is such that the flow of people is very less in that area of the mall. Usually, brands higher some space in the mall, place a simple counter n shelves in there on the launching day to create brand awareness.I’m planning to do the same but I’m also thinking about involving the public and giving some incentives too. I’m not sure what can i do in terms of announcing incentives. I believe giving discounts on opening wouldn’t have a good impression on customers. So i was thinking to give discount in such a way they may not feel they’re given a discount instead announce a limited time opportunity as in ‘introductory price’. I also want do some activity, place a draw box and giveaway 5-6 dresses. A draw after every hour from 1pm-7pm.

What else should i do in the mall? draw coupons will help in gathering info on building potential customers list but what that activity would be for which they will fill the coupons? Any other innovative ideas?

All arrangements have been done; from branding to decoration. I’d be opening it any day next week.   I have chalked down few launch ideas:

a) hiring a space in the mall, place few mannequins and lace a shelf to hang a few dresses there to display to create brand awareness and location of the store within the mall. (they have this lobby in the mall where such activities can take place)

b) distributing flyers at main entrance of the mall

c) as for pricing I’m not giving any discount but stating ‘introductory prices’ for the first week, term may suggest that the prices would increase after one week (and has built-in discount)

d) after they’ve made purchase, we can ask our customers if they would like to have a cup of tea, coffee or a soft drink and giveaway them a coupon to avail at any  particular food chain within the mall.

What do you say? Is there any need to do more on the day of launch? Any thing interesting or different to stand out in the mall?

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Jay’s Answer: As I see it, there are 2 things you want to do:

1) Get people who are at the mall to visit your store, and
2) Get people who aren’t at the mall to your store

For (1), I suggest not handing out flyers, nor giving discounts or specials, but instead having a fashion show all day. For example, if you can hire a space in the mall, instead of using mannequins (which are easily ignored), have a raised stage with people doing a small fashion show (like a catwalk). Ensure you have a number of your friends around, and have them sit/stand around the stage. Nothing attracts attention like other people already watching something. The cup of tea, etc. is fine to do year-round, if that’s the sort of business you’ll be running – come shop, sit, stay.

For (2) that’s where you’d want to use flyers. But perhaps better, is to offer a special invitation for people who are at the mall to return another day and bring a friend. Perhaps food & a special (private) show for them. Or a series of shows, around different themes (by age, by special occasion etc.)

Name My Custom Dog Collar Business!

Names + Taglines

I am starting a new venture for designer dog collars, leashes, and hoping to get into pet beds eventually … I would like to leave the title open to all “couture” for dogs only. My product is of mainly high quality dog collars and leashes made from designer inspired fabrics and also high quality fabrics ~ satin, silk etc. They are handmade and will be geared towards all sizes and shapes of dogs :) I will also be making basic “cotton casuals” as well. But the focus is Elite, Handmade, High quality dog collars … I would like something that is sophisticated yet catchy … maybe a little on the cute side. We came up with: Dressed to the K9’s, Best in Show, The Wagging Tail, Four Legged Flare, The Divine Canine.  But somehow they don’t quite do it for me…YET lol … this is going to be my business for a long time to come I hope, so I don’t want to hate the name in a week :) The name doesn’t have to be fashion related …. something that says my product makes dogs happy and fashionable and stand out!! But related to dogs only!!

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Jay’s Answer:

  • For Fideau
  • A Refined K9
  • 4 Paw Couture

A Tagline For A Graphic Designer

Names + Taglines

I need a tagline. I’m a graphic designer.. My last name is lemon.. I’m easy to work with and very open minded. I also try and get the best price for people.

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Jay’s Answer: Let’s say someone found your website. Why do you think they might want to hire you?

  • Because your name is Lemon?
  • Because you’re a graphic designer?
  • Because you’re easy to work with / open-minded?
  • Because you have a great price?

The answer is “none of the above”. People want to hire you for what you can do for them (that others can’t do as well). Competing on price is a losing proposition. What people want are graphics that make them money (or help their business in other ways). Your tagline’s purpose is to focus what specific skills/talents you have that would encourage them to hire you.

Your portfolio is a good start (and event better- your testimonials), but what you ideally want to do is position yourself as someone who specializes (either for the entertainment business, small businesses, etc.) rather than someone who can do graphics for anyone for any reason.

So before you can create a tagline, I strongly encourage you to answer some basic strategy questions. For this, I refer you to another Q&A on my blog to help you put on your thinking cap.

If you want my help one-on-one to create a customized marketing strategy, or if you’ve done your homework and want naming help, I’d love to help you. Until then, the best advice I can give you is to focus on the core of your business rather than the trappings.

Real Estate Agent Tag Line

Names + Taglines

Help, I am a newer Real Estate Agent, just joined a different company. They want to run a half page ad announcing my affiliation. I need some good copy and a Tag line.
I want to stress my attention to detail, my long term residence in our town, knowledge of the town, my desire to help people buy/sell houses where I am completely focused on doing the right thing by my client, without sounding like a complete Pollyanna.

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Jay’s Answer:

I’m Your Neighbor. I’m A Realtor. I Know How To Best Help You.

How To Grow My Bakery Supply Business?

Starting Out

I have a business of bakery ingredients trading and have been doing this full-time and part-time for the past ten years. Recently I have decided to do this full time and get more serious with it.  My problem is sales generation: how can I assure adequate sales each month to surpass my break-even point? Right now I’m the only sales agent, and I have one helper. Is it wise for me to train an inexperienced agent regarding the details of the product so he can start selling?  He is very willing to learn the ropes of the trade and wants to start selling next week.

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Jay’s Answer: You need to develop a large enough client base so that you’re assured sufficient sales in any one month. Ideally, you create an ongoing relationship with your clients so that they get the benefit of your services on a regular basis (think “automatic”) without you having to sell them. Otherwise, you need to continue to enlarge your prospective client base.

Unless you can create a sales system that basically runs itself, you’re limited by how much you can do each month. How many calls? How many emails? Would having another person around who knew as much as you did about selling be valuable to your business?  How much? Would you feel comfortable entrusting someone else with your client calls?

If you haven’t already, I suggest you read “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It” (Michael Gerber). It describes a bit of the situation you’re in and suggestions for transforming your sales job into a full-blown business.

Imagine That? What’s Next???

Publicity

I work with a county fair and am working on developing our theme for 2011. I’d like to use “Imagine That” as our main theme/headline with a variety of sub-heads and associated artwork. One example is: “Imagine That…A place where kids become Cowboys!” (and art includes a kid in a cowboy hat). I’m struggling with the others in association with some standard county fair attractions and those specific to our 2011 line-up. So far for 2011 we have clowns (of course), an act called Washboard Willy, Wild About Monkeys (which is actually Babboons), Nicks Kid’s Showk, Petting Zoo (all types of animals, cow milking, etc.) 4-H, Carnival, night concerts, etc. Do you have any ideas for sub-heads that might incorporate those things or others?

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Jay’s Answer: The problem you’re having is that the attractions (based on the limited information you provided) aren’t remarkable enough for an “Imagine That” theme. Start with identifying WHY kids love each of the major events/shows, and tie that together with a phrase. For example, it could be “Remember When” (to market to parents), “Have Fun Together” (to market to families), etc.

A Tagline For A Hearing Aid Business

Names + Taglines

We are starting up our hearing aid business and need a tagline. Our advertising includes our photo and our company name is JUST US HEARING. We are not a chain, just my husband and myself. We offer individualized service and lifetime rehabilitation for the hearing impaired. Patient’s won’t be treated like $$ walking in the door but become part of our family. My husband and his parents are hearing impaired so we know the challenges and frustration with not being able to understand conversations. We want to get across that we care, are compassionate and will treat our patients like family, like we want to be treated. We’d really like something of a metaphor.

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Jay’s Answer:

  • We Know What You’re Missing
  • You’re Not Just 2 Ears To Us

Selling Bath & Body Products For Valentine’s Day

Names + Taglines

I run a company that manufactures and retails bath and body products such as handmade soaps, lotions, body butters, lip balms etc. We are launching soaps for Valentines that are heart shaped and we plan to run a promotion for the soaps. Needed help coming up with a fun, catchy line for point of purchase material and was wondering if you could help me with some ideas.

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Jay’s Answer:

  • Love Yourself Cleanly
  • Love Your Body

Gala Name Needed For Non-Profit

Names + Taglines, Publicity

I am in the process of organizing a gala for a for profit Therapy Agency, who’s owner would love to open a not for profit development center, geared towards the opening of a school for children living with Autism and any other nervous system disorder, it is very dear to my heart because my son, Josef is Autistic! We live in the capitol of FL, and this school would be the first of its kind. We plan to have a silent auction, dinner and dancing. The month we plan to have this is in Feb., the weekend before Feb 14th.

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Jay’s Answer:

  • Tallahassee’s Loves
  • For The Love Of Autism