Monthly Archives: March 2011

Tagline for A Modular Building Maker

We in search of a simple catchy tag line for our company (bfmetalcorp.com). We construct pre-fabricated modular steel buildings made from galvanized iron coils. Compared to a  conventional construction our company can build it in days.

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Jay’s Answer: Based on the information you provided, here are a couple of suggestions:

  • Shipping Prefab Steel Buildings Worldwide Since 1968
  • Phllippines’ Most Automated Steel Fabricator

Name My Tennis Wine And Cheese Social

Need to come up with a catchy name for a social that we will be having at an athletic club. We will offer wine and cheese, some olives, some fruit. Also, it will be centered around Tennis….
Need to come up with a catchy name for a social that we will be having at an athletic club. We will offer wine and cheese, some olives, some fruit. Also, it will be centered around Tennis….

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Jay’s Answer:

  • Love Wine? Find Your Match!
  • Wine, Cheese, and Match!

Help My County Council Initiative!

I am trying to find some good taglines for a County Council initiative. Its called Support With Confidence. It is a web based directory of personal assistants who can provide care & support services in the home. I need to recruit people to register as PAs and I am currently developing leaflets & posters etc. I am trying to focus on the positive rewards of working in social care and the fact that the work can be varied but also I need to be realistic.  Do you have any ideas for some snappy taglines?

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Jay’s Answer: Given the limited information you provided, here are a couple of suggestions for your consideration:

  • Find Yourself In Social Care
  • Assist Yourself To Get An Interesting Job

Names/ideas For Internal PR Activities

I’m currently a marketing intern at a precision eye-wear firm. I’m supposed to come up with ideas for:

A buzz marketing campaign to be done by the employees : Basically,on this day,all the  employees across verticals go on-street and do whatever they’d like to advertise an offer….Names like “Eyes on the road, Mission vision, Street spectacle:” have come to my mind….Please share names or examples/ideas for similar activities you may have come across. How to make this a successful event?

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Jay’s Answer: To get “buzz” you have to do something worth repeating (for example: a remarkable offer, a silly stunt, or something sentimental). And to make the buzz effective for you long-term, it needs to create a positive association with your company.

Massage Therapist Team Needing A Tagline For Business

We are a group of massage therapists working together under the name of Ohio Massage Therapy Professionals. We have considered “We ease your wellness journey” or the crazier “We ride shotgun on your wellness journey”. We like the first one, our business coach likes the second. We specialize in pain management therapies; Manual Lymphatic Drainage, hot stone, myofascial or trigger point, and we are trying to convey a message to our clients that regular monthly massage helps that journey.

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Jay’s Answer:

  • The Road To Wellness Begins With Us
  • Starting You On The Road To Wellness
  • Feel Better Sooner

Create A Business With Passion

Part 1:

Part 2:

Trailer:

Episode theme: Inspiring the students and alumni of Dominican University (San Rafael, CA) to create a business with passion.

Jay Hamilton-Roth (Producer, Business With Passion) is a marketing strategist who helps small businesses brainstorm, design, and implement effective marketing plans that connect their business with their passions.

Email: tv@ManyGoodIdeas.com
Website: TV.ManyGoodIdeas.com
Phone: (415) 389-8920

Holly Stiel is a trailblazing service philosopher who innovated a method of training based on her 17 years as a world-class concierge. Her clients include: Disney, Nordstrom, AVEDA, American Express, and has been the spokesperson for The Visa Signature card. Stiel’s 30+ years of service experience have been parlayed into four  books and three award-winning instructional DVDs.

Email: Holly@ThankYouVeryMuchInc.com
Website: www.ThankYouVeryMuchInc.com
Phone: (707) 884-4278

Bruce Burtch is a nationally-recognized cause marketing catalyst. He helps for-profit and nonprofit organizations develop win-win partnerships which maximize their strategic marketing and fund development. He designed and directed the most successful cause marketing program on emergency preparedness in the country through a partnership between the Pacific Gas and Electric Company and the American Red Cross, resulting in 1,000,000 people being trained in emergency preparedness.

Email: bruce@bruceburtch.com
Website: www.BruceBurtch.com
Phone: (415) 454-0839

Neal Gottlieb started Three Twins Ice Cream in 2005 with $75,000 in lieu of returning to business school. The company started with one small shop in a tucked away San Rafael, California shopping center that Neal manned himself, without the luxury of any employees for the first few months. The company has grown rapidly from its humble beginning and now includes 3 stores, a farmers’ market business, and a dedicated organic ice cream factory in downtown Petaluma.

Email: threetwins@gmail.com
Website: Three Twins Ice Cream
Phone: (415) 577-0144

Want to watch other Business With Passion episodes?

Business With Passion TV Show Logo

Out With The Junk Food Tagline?

I offer a service were I go into my clients home and remove all the junk foods from the pantry and replace it with healthy foods. The tagline that I came up with is “we get rid of the junk for you”. I think this is corny, so please help me! I want a fun and catchy tagline that people will remember. Not too long of a tagline. When people read our tagline I want everyone to know exactly what we do. Thanks for the help.

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Jay’s Answer:

  • The Healthy Food Fairy
  • Junk Food Be Gone

Dubai Jewelry Business Name For B2B And B2C

I am  looking to set up showroom and office in Dubai, UAE and website for Online sales . The business will be B2b and B2C and mainly consist of Gold, platinum,silver jewelry with Diamond and real color stones. I want to have some catchy name which is easy to remember ,good for online marketing (meaning not too long) and at the same time should imply what the business is about. I was thinking about Nirup Jewels from my sons name but not quiet satisfied.

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Jay’s Answer: Nirup Jewels won’t mean anything to most people. That’s not a good or bad thing, but basically a blank slate. The magical “catchy name” that everyone remembers the first time they hear it, and is recalled instantly when someone needs jewelry is a fantasy.

If you’re looking for a name for B2C, you’d want something that appeals to your target market (which is…?). If you’re looking for a name for B2B, you’d probably want something a bit more “corporate” (such as: Dubai Diamonds).

How To Sell More Artwork?

Moving a client from looking to buying……even if they really like the work…have come to the studio also……take up 2 hours of me showing and them asking………all fine but then………… I hear    “My mother recently had an operation and a part of my salary is going for that”….etc……….sure that can be and probably is true……….but …….My question is how I can better ‘screen’ clients in order to make more on target choices of those that will buy before I set myself up for another song and dance?  I think I need to get to the question; is this the time for you to buy?  sooner. ……..without turning them off if they are not ready.  What do you think?
I had a good day of networking at a recent art fair a couple of weekends ago. Will it translate into badly needed sales? ???????

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Jay’s Answer:The mistake many people make is not prequalifying the customer.

For example:

  • Do you collect art?
  • What type?
  • How often?
  • How choose? What do you look for?
  • What’s your annual budget for purchasing?
  • Where do you keep your art (home / office)?
  • Are you looking to fill a space with art? Dimensions? Lighting?

The key is you want to interview your customer to find out what they’re looking for. Do they want to talk to you, do they want to buy, or do they like to waste people’s time.

Post networking – do you follow up with an email (a private show? A copy of a recent article about you (or that you wrote)?