We are an IT consulting company, specializing in ERP Solutions, particularly Microsoft Dynamics AX. We are attending a user group tradeshow in a couple of months and we are looking for ideas to drive traffic to our booth. We are interested in high value traffic, not the drop your business card for a chance to win kind of traffic.

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Jay’s Answer: I would think that you don’t simply want traffic – you want qualified leads visiting your booth. So, why should someone want to talk to you? What will make it worth their time to interact with you face-to-face (instead of looking at your website)? How are you dramatically better than your competition?

A game should reflect your marketing positioning, and not simply be a game for game’s sake. Otherwise, people will come for the game and not remember anything about your company.