Regarding tagline to our website, we need your ideas for tag line. We are IT professionals who give online trainings of various computer technologies with practical project experiences. This makes our training different from others. Can you suggest tag line for our online it courses service.
###
Jay’s Answer:
Here are a few tagline suggestions to get you thinking:
Does the site www.tescoentertainment.com do the most important things it should, to:
1. be technically effective and efficient in attracting traffic?
2. give a high-class on-site customer experience?
###
Jay’s Answer: Instead of asking me – add analytics to your website to get solid data. Who’s visiting? How did they find you? What did they look for? Did they buy anything? Once you have a baseline, then start by doing a split test to see how you can improve the conversions (visitors -> customers).
I need a shocking and an attractive name for a wedding planner company
###
Jay’s Answer: As I counsel my clients, the name is the last thing you want to create for your business. Why? Because you want to ensure you’ve thought through some of the key questions to ensure you get your business focused: who exactly are you targeting? Where are they located? What are you offering them (that others aren’t)? Why should they trust you to do the job right? How do you compare to your competition (and who is your competition)?
Once you’ve done your “homework”, then naming can begin. The name should appeal not to you, but to your prospective customers. So what’s attractive to them? Would they want to work with someone “shocking” to help them plan one of the most intimate days of their life?
I have been using a video email service for a couple of years. It allows me to dash off a note with my laptop to a customer or prospect. Many times this contains information that is confidential, so I have been to use a redirect such as youtube posting for the entire world to view. The problem is the service I have been using has no customer service number. Now the site is not working and I have sent 8 emails with no response. Another one bites the dust? Do you have a suggestion or experience with a similar service that is easy to use, private and allows the attachment of documents plus an email message?
###
Jay’s Answer: A few suggestions:
Hi, We are an insurance company which has recently launched its operations. We are planning to organise a dinner meet with all our broker clients. The invitees will include MDs and CEOs of renowned broker companies. The name needs to be something which will be symbolic of our new partnership and look forward to our long term association / relationship with them. Hope this will suffice. Pls help!
###
Jay’s Answer:
If you’re launching a movement, create a clear marketing strategy. Rather than paraphrase this fine article, read it yourself: October 16, 2011 San Francisco Chronicle Business Report
G for Geneseo (town we live in) or for green which can be our school colors or green for environmentally green. Salon has a very natural look, using reclaimed items, yet modern. Using Organic for all chemical services and about 76% of retail. First salon in area to offer organic products. Our median target is middle age women and men and teenagers.
###
Jay’s Answer: “Look Great Naturally”
Please suggest marketing/ PR ideas that would help generate visibility and (more importantly) clientele for a rural BPO (Business Process Outsourcing) that provides back office & call center services in India? This respected BPO has the ability to provide high quality services at 40% lower costs than urban BPOs. With a all women employees, this progressive venture is based on the idea that social values can be achieved through the private marketplace. Despite satisfying business & social needs, the primary problem faced is the mindset of potential clients. Even with impressive testimonials from their global clients, the domestic mindset is typified by lack of confidence in the infrastructure and quality level of work in villages.
What PR/ marketing tools would you suggest, to help alter this outdated mindset, thus attracting greater clientele?
###
Jay’s Answer: You have two basic options: (1) spend time to re-educate people who have the outdated mindset or (2) find people who would appreciate the benefit you’re selling.
Re-education takes time, but the best way to prove yourself is social proof: testimonials, case studies, etc. You want to help people see that using your BPO will save them money AND produce great results.
Finding people who are sensitive to your business can be done by looking at what charities they support, co-market with, or reading about the backgrounds of the owners of the businesses. You want to showcase how their values align with yours.
We’re developing a greater online focus of content marketing. This will include online video in hopes that it will generate a positive experience by adding value to the user’s business.
I’m trying to find some research or specific best practices as to what format is best for the web experience. What is driving my search is there is a preference within the powers that be for well produced segments – almost a news report style – for our video. I suspect this is unnecessary and may even hinder the user experience. My thought is video should rarely be over 2 minutes and should be relentless on its focus on the content, not the production.
###
Jay’s Answer: If you’re thinking of video, make sure you have a visual message. Not all messages are visual (some are better in writing, some simply spoken) and not all spokespersons are video-friendly.
#1 – make sure you have great audio. People will put up with a grainy visual if the sound is crisp.
#2 – make sure that the video plays quickly for casual viewers. If it takes “too long” to load/play, people won’t wait.
#3 – shorter = better. If you have a lot of information to convey, try doing smaller chunks that string together (but could be played out-of-sequence).
#4 – closed captioning support for people with hearing difficulties
#5 – as in all forms of communication, keep the message simple (and easy to follow). Tell what you’re going to talk about, talk about it, and summarize. Too much information = overload.
#6 – if you have to choose between (for budget reasons) a great looking video and a well-scripted video, choose the well-scripted. While eye candy is sexy, it’s also easily forgotten.
#7 – great results don’t require big budgets, but do require a creative team who understands your message, your needs, your budget, and the technology.
How does one increase private school enrollment from 60 to an added 90 students? The school is infant to K, and before and after school. The capacity is at a stand still for quite some time now. The capacity should be 150.
###
Jay’s Answer:
You can increase enrollment four basic ways:
1) Convince 90 students that are planning to attend other private schools to come to yours. This means you need to show why your school is better than others for the price you’re charging. “Better” could mean: better historic results for your students, better access to teachers/curriculum, better price, better location, etc.
2) Convince 90 students that are planning to attend public school to come to your private school. This will no doubt involve scholarships to cover the difference in cost between your school and public school. Once you cover the price, then you’ll still have to show the competitive edge your school offers.
3) Convince 90 students that aren’t in your area to come to your private school. This may involve busing them, setting up a remote campus, creating a virtual (i.e., online) school option, etc.
4) Convince another school to share students with you (1/2 day in one school, 1/2 in other, etc.).
Obviously, increasing your enrollment by 150% won’t happen overnight, and will require some understanding of why your enrollment is “stuck”, studying your competition (are they “stuck”?), and interviewing prospective families to better understand why/how/when they choose a school.