I am looking for a tagline for my business cards. The name of my business is Grier Consulting Services. Training and Development, Career Development and Corporate Event Planing are the services that I offer. Could you give me some suggestions of Taglines that would work well with my business name?

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Jay’s Answer: Since your business name (“Grier Consulting Services”) doesn’t describe what you do for your target market, the tagline needs to clearly do so.

However, the list of services you’re proposing to offer isn’t narrowly targeted. I would strongly encourage you to clearly articulate who your ideal client is (Where are they located? Industry? Size? Demographic?) and then identify who within the organization you’re trying to appeal to (Human Resources? Marketing?). If you don’t narrow down your focus, you’re going to have a hard time trying to get their attention, since what you’re offering won’t sound like a match for THEM.

If you do so, then a tagline like: “Specializing in Training & Development” clearly states what you’re offering. Even better would be to add for who, as in: “The Small Business Training & Development Specialist”.