I’m starting my personal training business.  I’m going to target overweight family, specifically kids.  I need ideas for a business name and tag line that will appeal to families and motivate the parents to enroll either themselves or the family.

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Jay’s Answer: Congratulations on starting your new business. A name or tagline alone won’t motivate people to become your customers – it takes a lot more than hanging your sign and hoping people will suddenly think, “That’s exactly what I’ve been looking for!”. You want to more narrowly define your target market. For example, where are your clients located? What’s their demographic? Why would they be better coming to you instead of the multitude of other ways they could lose weight?

Let’s start with a name. I’m assuming that your business model will involve people coming to your studio/gym to get your personal training. Here are some suggestions:

• Fit Kids
• Fat No More
• Personally Fit
• Big Heart

Next a tagline.

• Personal Fitness Training
• Play More. Weigh Less. Feel Great.