My business name is Jemel Jewels by Michelle and I sell handcrafted jewelry.  I am in the process of creating a business card.  I want to show that I have pieces that are available immediately but that I also do custom orders.  I create with a large variety of components but the main categories are gemstones, pearls and crystals.  Every piece will be somewhat unique as most designs cannot be recreated exactly the same way or for the same cost.  Any ideas on what to put on the card?  Thanks.

###

Jay’s Answer: I’d keep your message simple (since it’s a business card):

• Handcrafted Jewelry
• Custom Design Available

Since your business name doesn’t say what you sell (“Jemel Jewels” could be the name of a jewelry person, a dancer, a line of clothing, etc.) you need to make things explicit (“Handcrafted Jewelry”). The second line (“Custom Design Available”) indicates that you have an added service as well (which means you also sell non-custom work immediately).