I went through your entire blog trying not to be redundant, but I still need help with a tagline for our new company, Successful Strategic Solutions.  We are a training and business consulting company, offering everything from customer service training to executive leadership.  We offer training in-house as well as offsite.  We are a strategic partner with a global company, and  have access to a full array of training tools, including workbooks, assessments, e-learning, etc.

Our current tagline is “creating solutions for your success”.  However, we have been told that the company name tells you nothing, and the tagline doesn’t really say much either.  Currently we are focusing mostly on leadership training, with sales training being second.   We thought about saying something along the lines of:

1) optimizing your biggest expense and asset
2) unlimited resources for your success

However, I don’t think those say much either.  I saw your great suggestions, and am excited about what you will provide for us.

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Jay’s Answer:  You’re right – your name doesn’t say anything about your target market nor does your current or proposed taglines. It only adds to the mystery of what is it you do? Here are some quick ideas to play with:

• Effective Business Leaders Made Here
• We Build Stronger Leaders and Salespeople