I’m a phone and email reader with great reviews, reputable, etc. What kind of network might I use are there networks that will pay by performance or by sale? Looking for a site that does this.
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Jay’s Answer: While I’m sure there are affiliate networks that you can use, my strong suggestion is not to use them, for the following 3 reasons:
- Since there are lots of competition for affiliates, to get any quality leads, you’ll need to give a large % of your fee to your affiliate.
- Affiliates are best used for selling a concrete product, not a service. Products are easily quantized, but services are hard to compare/contrast.
- Affiliates may misrepresent you/your services.
The fantasy is that you can have an army of people who’ll act as your 100% commission sales force. And it’s just that – a fantasy. To help others sell your offering, you need to help them do it. You’ll need marketing materials, case studies, guarantees, etc. to help them to learn about you. Then, if you do get a lead, you won’t know what the “magic” was to attract them, so you’ll never be able to grow your own business.
My suggestion is to get crystal clear about who you’re trying to attract as your customer, and consider why they should use your services (instead of a personal coach, or a business coach, or take classes in a local school, etc.) and trust your advice. From some of these questions are the kernels of your marketing strategy.