Wed 13 Jun 2012
My company is a B2B trading platform specialized in electronic components. We are turing 10 this year and would like to have a series of promotion. Our current tagline is “The worldwide sourcing platform for electronic components.” Could you pls ad something for the 10th anniversary which is also related to our business? Thanks
Jay’s Answer: How about something like: “10 Years Of Electronic Worldwide Sourcing”?
But also realize that the only one that will care about your anniversary message is your company. Longevity is a nice thing, but in some ways it can also be seen as a negative – it may connote that you’re not “leading edge” anymore. If you want others to celebrate your anniversary, then have 10 months of special deals, or a special 10% off sale, or pick 10 customers to feature in your marketing. In other words, give your customers a reason to care about your anniversary other than simply with a phrase.