What is certain to totally wreck a blog?
-or-
How can I dodge the pitfalls of blogging?

Any assistance will be gratefully appreciated.

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Jay’s Answer: I’d suggest to research what your target market is searching for (using a free tool like https://adwords.google.com/select/KeywordToolExternal), and then using these searches to inform your blog article content. That way you’re creating a way for the right people to find you.

Measure your traffic and see what articles are more popular.

Encourage a discussion of your findings to the visitors.

Ensure you can spread your thoughts in a social media environment that your prospect’s might more easily stumble upon including LinkedIn or Facebook.