I am thinking of making a business and wish to know about how to promote the business effectively.

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Jay’s Answer: This is a big question, but it all starts with understanding some key things:

• WHO specifically are you trying to sell to? Where are they located?
• WHY would they need what you’re selling? Why is what you’re planning to sell better than what they’re using now?
• WHY should they trust you? You’re asking them to give you money – why should they feel comfortable doing so?
• HOW do you know they’ll switch to your offering?

Once you truly can answer these questions, you need to then find the people you’re targeting, and engage them in a dialogue to show them your “stuff”, and then “wow” them.