Mon 16 Jul 2012
I am thinking of making a business and wish to know about how to promote the business effectively.
Jay’s Answer: This is a big question, but it all starts with understanding some key things:
- WHO specifically are you trying to sell to? Where are they located?
- WHY would they need what you’re selling? Why is what you’re planning to sell better than what they’re using now?
- WHY should they trust you? You’re asking them to give you money – why should they feel comfortable doing so?
- HOW do you know they’ll switch to your offering?
Once you truly can answer these questions, you need to then find the people you’re targeting, and engage them in a dialogue to show them your “stuff”, and then “wow” them.