Need a tagline for a Fashion Jewellery brand that has been  out of action for past few years, it is now back / relaunched / re-energised / revitalised. Should also appeal to and attract the younger consumer who may not know about the brand. To be conveyed “We have upgraded our designs & New Collection is Ready”

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Jay’s Answer: People don’t really care that your “new collection is ready” unless they are actively fans of yours already. If your brand has been out of action for a few years, it’s basically gone from the minds of people, so you’re better off positioning your message as why it’s the “must have” brand to your target market.

For example, “Cutting Edge Fashion For Less” or “Must-Have Fashion Accessories”