We are a newly merged northern industrial distribution company located throughout 5 provinces. We mostly tailor to the forestry, mining and oil & gas industries selling tools, safety products, janitorial products, etc. For our customers in isolated areas with crucial deadlines and harsh climates, time is of the essence. We want to portray the strength of a large cooperation with a mama and papa store friendliness /know how. Our company attributes are: reliable, knowledgeable, easy to work with. How do we reflect this in a compact tagline?

What makes us different is that we will strive to find the product the customer needs in a timely fashion. We know exactly what the customer wants, how quickly they need it, and who to direct them too if we don’t have it. Hence, we are a reliable source of information. The geographical locations of our branches are a plus since mining, forestry, oil & gas industries are almost all in isolated locations. Transportation to some of these locations are constricted since the area freezes over (ice roads). 98% of our customers are men who need a product (tool piece, etc.) as fast as possible to be able to continue with their job. Our customers do like the friendly ,laid back but savy service our counter salespeople have.

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Jay’s Answer:

• The Easiest Way To Get What You Need
• Need It Fast? We Can Help.
• Personalized Industrial Help

So I have a multimedia/design company in the works called BUNCH or BUNCH Media. However, I am having difficulty coming up with a catchy tag line that describes what we are.Some of the tag lines were: Fresh Media, Collective Fresh Media, and Your fresh source for media. It should try to describe that we can deliver new ideas to the customer and it is all types of multimedia that we can deliver. I would really appreciate any ideas.

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Jay’s Answer: It’s assumed that a multimedia/design company will deliver new ideas. To start with, instead of Bunch Media, why not Bunch Multimedia? That’ll tell about your multimedia offerings. Next, who specifically are you hoping to attract? Where are they located? What will make you the “right” choice for them? How do you know? What your prospective clients are looking for is multimedia that attracts new customers (i.e., more than pays for itself), not simply “something fresh”.

I am the marketing manager for a city park department. We are in the middle of a complete reorganization of our volunteer and donation program. As a piece of our launch into new collaborative ways of doing business – focused on more park adoptions and long range partnerships with organizations and businesses – we are updating our branding package including a new name. This is where I need your help!

There are some words that seem to resonate, but I have yet to put them together in a concise way that sings “I’m the one!” We even have a tagline that we like, yet still can’t land on a name: “Connecting People, Places and Open Spaces.” Words we are drawn to include Connect, Team, Network, Action, Stewards, Partnerships, People Powered, and Friends

We have had several lively discussions on our team and have narrowed down the unique personality of our program. And yes, as it turns out … she is a she…

“She is a casual professional who is contagiously enthusiastic and knowledgeable. Her approachable manner inspires her community to connect with each other and the outdoors. She makes you feel good and want more.”

We also named her Sage. In addition to the obvious color association, this name connotes wisdom, a philosophical/spiritual mentor, seasoning (definitely not bland), plants (including native to the region), and magical properties. It directly complements the our division’s tagline – Keeping “city name” Green. We now have the filter “What would Sage do?” to keep us focused and true to our intent.

To further dig into our program’s personality we even envisioned what she would drive:

Hybrid Ford Escape 4WD
– Burgundy color with tan “pleather” interior
– Sporty and stylish but not in-your-face flashy
– Features a tow package and off road tires with a bit of mud on the fenders
– Well maintained, though not spotless
– 54,000 miles
– Equipped with a smart phone, GPS and a rockin’ sound system
– A bumper sticker that reads: I Love My Park
– Trunk filled with: Emergency and first aid kit, a diamond plate tool box filled with things like tools, shovel, vest, cones, measuring wheel, marking paint, rain gear, boots, waders, and a Carhart jacket. A camera and some scraps and garbage leftover from recent events.

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Jay’s Answer: I’m not sure how much you’re using Sage as internally focused exercise or how much you want to share Sage with the public. If the latter, consider:

• WWSD? (What Would Sage Do?)
• Color Me Sage
• I Am Sage

I’m looking for help coming up with a catchy (not cheesy) tagline for my real estate business. I work in Phoenix, AZ and focus on golf course communities. I work with both buyers and sellers so I can’t have it focused on either group. Last name is Daly so I’m trying to bring that into play if possible as well.

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Jay’s Answer:

• Serving the Golfing Life…Daly.
• Specializing In Golf Course Communities…Daly.

I’m opening up an international store that caters to woman, we got shoes, clothes,hair,skin and beauty products. i need a catchy classy and sexy name. the store is located in Harare Zimbabwe and in Kuala Lumpur Malaysia, but its an online store as well. age range is 18-50+. we have skin care products for all skin types, hair extensions, wigs and weaves, sexy and classy clothes, shoes and accessories, diet pills and solution gels.

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Jay’s Answer: (Aside: Women who are 20 are unlikely to be interested in products that cater to 40 year-olds, and the same’s true for 40 and 60 year-old women. Your age range is too wide to effectively interest “all women between 18-50+”. Furthermore, not everyone will have the same skin needs, hair needs, clothing needs, etc.)

As for a name, it should appeal to prospective customers in your region. If you’re unsure what would appeal – start talking to women in your area and asking them for advice. Here’s a suggestion to also consider: “Internationally Lovely”.

I am a graduate of Physical Education and Sports and currently taking my Masters Degree in the same line. I operated and managed my own swimming camp/clinics for almost 2 years.
Dilemma: I will now take the next step of organizing sports events, along side with multi-sports clinics that will be offered to prestigious schools here in our area. I need a Business Name and a tagline that will showcase what we do.
Services: Organizing of sports events, (fun run, cycling, swimming and the like), Team Building and Multi-sports Camps/Clinics (swimming, volleyball, basketball, badminton, soccer etc).
Client: Christian schools, ages 7 – 18 years old.
Duration: Year-round
Edge: Our competitors only handle sports events management; our group will in additional offer multi-sports clinics/camps.

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Jay’s Answer:

• Fit Kids: Events & Clinics
• Sporty Kids
• Kids That Play Together