I am starting a small business that will offer fitness classes to apartment residents on their apartment grounds. The name of the business is AM Fitness, which stands for accessible mobile fitness. So far I have come up with the following slogans: “delivering fitness to your door” and “getting fit is as easy as 1, 2, 3”. I looking for a slogan that describes what my business does. Thanks for your help

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Jay’s Answer: To answer your simple request requires a deeper understanding of who you’re trying to attract:

• Who are you trying to sell your classes to: the apartment residents or the apartment facility?
• Where are you located?
• Is your business name already filed, or are you open to changing it (“Accessible Mobile Fitness” isn’t a clear name – isn’t by being mobile, it’s accessible as well? I generally think of “accessible” as handicap-friendly). For example, can you morph the name to “I Am Fit” or “Fit To You”?
• Are you teaching movement classes or weight classes?
• To what sort of person (age, fitness level, price point, etc.)?