I need help with an elevator speech.  This is what I came up with so far: “At Travel Solo No More, we help the solo traveler get out there and see the world by reconnecting them with old friends or by establishing new ones in a warm and friendly group setting while building lasting vacation memories.”

I am a travel consultant and my ideal client is the person that does not have anyone to travel with for whatever reason. My ideal clients are 35+ mainly women, not well traveled, interested in meeting people, traveling together and making new friendships. I would love to eventually build the group to include men; maybe do a couple of events involving them. I know so many people that would like to travel but they don’t have a partner and don’t want to go on vacation with couples. This group will cater to them.

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Jay’s Answer:  What you wrote is too long, and unfortunately not very memorable.

I previously wrote the article “Is Your Elevator Pitch a Monologue or a Dialogue?“. Using these principles, you could change your speech to:

I help the single traveler explore the world
I plan friendly group trips for people who want to travel together
Where in the world have you always wanted to visit?

If you’re trying to craft a speech for a networking group, you’re likely better off sharing a tiny story about a recent solo traveller: “Jane had always wanted to see Ireland. But her husband didn’t want to go and she didn’t want to do it alone. I helped set up a friendly group trip, matching her with other solo travelers. She had the time of her life.”