I am setting up an online showcase aimed at small businesses and groups, individuals, entrepreneurs and professionals. The categories are creativity, fashion, services, specialty and wellness. I need copy for the ‘about’ page which refers to the convenience to the user of online browsing, exposure to new business etc without stating the obvious like saving time and money and the one stop shop concept.

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Jay’s Answer:  What is the true benefit of what you’re offering to your audience? Why would they stay on your website for a while, investigating what you are showcasing? What makes your list of professionals better than other lists? How can the website visitor know that these people are perfect for their needs?

Don’t worry too much about the “About” page. Focus your efforts on the landing page. If that page doesn’t grab the reader, then they’re not going to read your About page.