What is a good catchy name for me and my sisters party planning business? My name is Valerie and her name is Michele. We are wanting to start up our own business but need a name that isn’t cheesy! Please help!! We are sisters!!

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Jay’s Answer: Unless you and your sister are well-known in your region, your names are irrelevant for your business name. What is important is a name that connects what you offer with your target audience. Who specifically are they? What are they looking for? Why would they choose to hire you both? What makes you special? Why should they entrust their event to you?

A great name (not simply non-cheesy) begins with a deeper understanding of these questions and more.