Want a name and a suitable tagline for my new Event management business. We focus on mainly shadi dance, a.k.a, Geet, birthday parties, etc.

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Jay’s Answer:  A name and tagline should be focused on your customers’ needs, not simply what you’re offering.

Are they looking for Shadi Dance events? Or, being entertained? Or, teaching a group of their friends how to dance? Or, building a workplace team? Or, preparing for a public performance? Who are your customers – their age, gender, fitness level, etc.? Why would they want to hire you (instead of one of your competitors)?

If you’re not sure about the answers to these questions – start by doing your homework now. Who will pay for what you’re planning to offer? When? Why?