How can you promote equality and diversity when communicating with your customers via social media?

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Jay’s Answer:  For a moment, ignore the tool (social media). Focus on the message itself. How can you promote equality and diversity in all your conversations (not just externally)(and not just “talk the talk” but also “walk the walk”)? And then from the perspective of your customer, why should they care about this message from you? Once you deeply understand the answers to these two questions, then you have the seeds for sowing in all your communication, and for instilling it in your social media channel(s) as well.