We are in a process of starting a firm which mainly focuses on
- Interior designs of homes n offices
- Construction
- Development(buying a land and building villas/office spaces).
- Selling Furniture
We are located in Bangalore. We have more or less finalized a name for our firm and need a beautiful tag line which would tie creativity, quality and trust..We are a young couple starting a private limited company..
I have few ideas on tag lines..Please help me better them..1.Empowered by creative spirits 2.efficiency is our expertise 3.where innovation meets excellence 4.Engineering perfection
Please help me with few catchy tag lines..Thanks..
P.s::We are also considering using the same firm’s first name for future endeavors..viz my current firm name is ABC infrastructure and interiors p Ltd..
In future it could be ABC Apparels p ltd..
I would really appreciate your feedback..
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Jay’s Answer: My first impression is that you’re trying to combine too many different types of businesses under a single name (ABC infrastructure and interiors p Ltd). It’s not that you can’t do this – it’s just that it’ll make your marketing efforts much harder. Specifically, people who are interested in hiring your interior design services are likely not to be interested in your land development. Likewise, people who want your construction skills aren’t likely to want to buy furniture from you. That means that whatever tagline you choose is likely to be too generic to provide any extra benefit to your marketing efforts. In general, you want a tagline to clarify what you do, for whom, and/or a unique benefit you offer. Because you’re trying to communicate a lot to very different people, your tagline won’t do much to strengthen your brand.
My suggestion would be to make each of your separate businesses part of a parent “umbrella” company (so your interior design services would be “A Division of ABC Infrastructures…”). Then each business would have its own name and tagline. That will provide much more benefit for your marketing.