Get Your Emails Noticed

Add emojis to your marketing emails
(Photo by The All-Nite Images)

Having trouble getting your marketing emails read by prospective customers (whose in-boxes are likely full)? People first read emails from people that they know.  Then, they read emails that has a subject line that’s of interest. So, if your prospects don’t know you (yet), then how can you craft a subject line to gain their attention?

Be Relevant. The best subject lines promise a benefit that the reader cares about. If you have a way to save money on their phone bill, say it. You might consider testing your subject line’s effectiveness using an automated tool.

Be Catchy. Have you ever received an email with a small image in its subject line along with the text, and wondered how did the sender do it? They undoubtedly used Unicode, an international character computer encoding system (which contains all the writing systems in the world and some pictographs as well). Here are three ways to use Unicode to make your text stand out:

  • Use Miscellaneous Characters: These are the common symbols that you might see in your “Dingbats” font on your computer. Here’s one table of these characters.
  • Use emojis: small, cute, colorful picture icons ([emoji open mailbox with raised flag]) that were initially made popular in Japan, but have since spread around the world. Here’s a good list of emojis that you can copy/paste into your subject line.
  • Use upside-down text – Using a flip-text generator, you can type in text and have it flip the text upside down, suitable for pasting into your next email.

Be Concise. Since you don’t know how much of your subject line your reader will see, try to limit your subject to 40 characters – or at least put the most important message in the first 40 characters.

Be Careful. Some of these techniques won’t necessarily work in all email readers (especially with Unicode characters). If you don’t have the ability to test your emails across a wide variety of devices and applications, consider using an email testing service.

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