The Right Way To Innovate Your Marketing

How to Find Sources of Innovation
(Photo by Hyoin Min)

When planning your new company, product design, or marketing launch you have a lot of options. Some options are easy to rule in (or out). But eventually, if you’re stuck, how do you choose which path is right?

With all things being equal, choose the goal that’s harder to achieve! If you choose the easier goal, you’ll likely find a number of others have chosen it (or will soon choose it). If your goal is to be different or unique, then you’re much better off choosing the seldom-traveled path. It’ll be easier to describe your approach and stand out from the crowd.

But maybe you’re thinking that other, smarter people have considered the harder path, but discarded because they knew something you didn’t. It’s quite possible. But the harder path also scares off (or at least slows down) many others potential competitors.

Do your homework to understand how hard your goal is to achieve, break it down into smaller steps to ensure that each step is potentially doable, and then start innovating!

It’s kind of fun to do the impossible.” – Walt Disney

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