Hello, I am purchasing a small granola business (the granola is gluten-free and vegan). The name of the company is Courser Farm Kitchen. I am trying to come up with a new name, but am having a hard time! I don’t want the word “granola” in the name, in case I decide to add other products. I do kind of like the word “kitchen”. I’m struggling to decide whether I want more of a classy, serious name, or something more on the catchy side. I think something catchy can help a business succeed (example Bear Naked granola, what a great name!) but I don’t want it to sound cheesy either. I thought the word “Krunch” or “Krunchy” could work but not sure what else to add to that. I would really appreciate any tips or suggestions! Thank you!! Vivian

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Jay’s Answer:  If you don’t want granola in the name, you probably also don’t want crunchy in the name either – since you want room to grow.

If you’ll still be keeping the business in NH, selling to a regional audience, then why not capitalize on your region: Live Free! Foods or White Mountain Kitchen?