Tagline For Handmade Custom Jewelry Business

Hi! I currently have an Etsy shop where I sell my handmade earrings, necklaces, bracelets, rings and cufflinks. 98% of my items are custom…monograms, family trees with children’s names and birthday, handwriting jewelry and cufflinks. …mostly for weddings. ..they can be customized with any saying the customer would like, wedding date, etc. Anyway, I have decided to have my own website in addition to the Etsy shop and I have NO clue about designing it. I am stuck on the tagline. I know that it should be simple and let the customer know my mission, my promise and my brand. I get a lot of reviews that mention the great quality and craftsmanship, that I’m wonderful to work with….not trying to pat myself on the back…lol….just want my tagline to somehow reflect the fact that it’s personalized jewelry with quality craftsmanship. …maybe I just figured it out….”personalized jewelry….quality craftsmanship” or is that too unoriginal? Any ideas would be appreciated.

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Jay’s Answer: If most of your business is custom, then make it obvious in your tagline, and tied to an emotional benefit. For example: “Gifts That They’ll Treasure” or “Love Made Personal”.

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