http://www.manygoodideas.com Marketing Strategy Mon, 06 Feb 2012 09:02:53 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.manygoodideas.com/2011/02/01/ignore-everybody-and-39-other-keys-to-creativity/?utm_source=rss&utm_medium=rss&utm_campaign=ignore-everybody-and-39-other-keys-to-creativity http://www.manygoodideas.com/2011/02/01/ignore-everybody-and-39-other-keys-to-creativity/#comments Tue, 01 Feb 2011 09:27:56 +0000 Jay http://www.manygoodideas.com/?p=4008
I first heard about Hugh MacLeod from Seth Godin. Seth wrote a story about an advertising executive who prolifically doodled original artwork onto the backs of his business cards (while commuting by train) and gave them away to people he met. The cards became a "calling card" for him - he got noticed. Today his [...]]]> http://www.manygoodideas.com/2011/02/01/ignore-everybody-and-39-other-keys-to-creativity/feed/ 0 http://www.manygoodideas.com/2010/11/01/where-good-ideas-come-from/?utm_source=rss&utm_medium=rss&utm_campaign=where-good-ideas-come-from http://www.manygoodideas.com/2010/11/01/where-good-ideas-come-from/#comments Mon, 01 Nov 2010 09:49:38 +0000 Jay http://www.manygoodideas.com/?p=3722
Steven Johnson examines a wide number of inventions that have arisen over a large period of time and attempts to determine (where possible) how exactly did the invention arise. His findings show that good ideas seldom arose from the workbench of a solitary thinker/inventor but more likely from a person who actively networks with a [...]]]> http://www.manygoodideas.com/2010/11/01/where-good-ideas-come-from/feed/ 0 http://www.manygoodideas.com/2010/03/01/buying-in/?utm_source=rss&utm_medium=rss&utm_campaign=buying-in http://www.manygoodideas.com/2010/03/01/buying-in/#comments Mon, 01 Mar 2010 10:16:02 +0000 Jay http://www.manygoodideas.com/?p=2992
Subtitled "The Secret Dialogue Between What We Buy And Who We Are", this book attempts to answer the branding question: Why should someone buy my product? People place a value on a product based on how owning it makes them feel/seem. It's part status and part comfort. This book shows why this isn't quite correct. [...]]]> http://www.manygoodideas.com/2010/03/01/buying-in/feed/ 0 http://www.manygoodideas.com/2010/02/01/start-up-nation/?utm_source=rss&utm_medium=rss&utm_campaign=start-up-nation http://www.manygoodideas.com/2010/02/01/start-up-nation/#comments Mon, 01 Feb 2010 09:43:15 +0000 Jay http://www.manygoodideas.com/?p=2940
"The Story Of Israel's Economic Miracle" can also become the story of how to launch/wildly succeed your own business. Dan Senor & Saul Singer answer the question, "How does a country of 7.1 million – surrounded by enemies, in a constant state of war since its founding, and with no natural resources - produce more start-up companies [...]]]> http://www.manygoodideas.com/2010/02/01/start-up-nation/feed/ 0 http://www.manygoodideas.com/2009/12/01/how-we-decide/?utm_source=rss&utm_medium=rss&utm_campaign=how-we-decide http://www.manygoodideas.com/2009/12/01/how-we-decide/#comments Tue, 01 Dec 2009 10:36:58 +0000 Jay http://www.manygoodideas.com/?p=2441
I've always known that a marketing message should "connect" with your prospective customer's emotions. The traditional explanation has been that emotions truly rule the decision making process. This book explains why this mantra isn't quite right. Dopamine, a neurotransmitter chemical in our brain, controls not only the "pleasure center" but all of our emotions. Dopamine [...]]]> http://www.manygoodideas.com/2009/12/01/how-we-decide/feed/ 0 http://www.manygoodideas.com/2009/10/01/ogilvy-on-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=ogilvy-on-advertising http://www.manygoodideas.com/2009/10/01/ogilvy-on-advertising/#comments Thu, 01 Oct 2009 10:56:10 +0000 Jay http://www.manygoodideas.com/?p=2219
"Pretend you started work this morning in my agency, and that you have dropped by my office to ask for advice. I will start with some generalities about how to go about your work. In later chapters I will give you more specific advice on producing advertisements for magazines, newspapers, television and radio. I ask [...]]]> http://www.manygoodideas.com/2009/10/01/ogilvy-on-advertising/feed/ 0 http://www.manygoodideas.com/2009/09/01/influence-science-and-practice/?utm_source=rss&utm_medium=rss&utm_campaign=influence-science-and-practice http://www.manygoodideas.com/2009/09/01/influence-science-and-practice/#comments Tue, 01 Sep 2009 10:54:42 +0000 Jay http://www.manygoodideas.com/?p=1972
Robert Cialdini's book is all about "click, whirr" - how we're programmed as humans, how marketing can leverage the programming, and how as individuals we can overcome the programming. The six major influence techniques that he explains are: 1. Reciprocation: We feel indebted to people who gives us something of value. For example, when someone [...]]]> http://www.manygoodideas.com/2009/09/01/influence-science-and-practice/feed/ 0 http://www.manygoodideas.com/2009/08/01/the-anatomy-of-buzz-revisited/?utm_source=rss&utm_medium=rss&utm_campaign=the-anatomy-of-buzz-revisited http://www.manygoodideas.com/2009/08/01/the-anatomy-of-buzz-revisited/#comments Sat, 01 Aug 2009 10:08:46 +0000 Jay http://www.manygoodideas.com/?p=1855
Everyone is looking for buzz - people talking about their offering. We all know that word of mouth marketing is the strongest form of marketing: it's free, it spreads, and it's personal. But how can you get your message to be spread virally? Emanuel Rosen has been studying buzz for over 10 years (the accidental, [...]]]> http://www.manygoodideas.com/2009/08/01/the-anatomy-of-buzz-revisited/feed/ 0 http://www.manygoodideas.com/2009/07/01/buy%e2%80%a2ology/?utm_source=rss&utm_medium=rss&utm_campaign=buy%25e2%2580%25a2ology http://www.manygoodideas.com/2009/07/01/buy%e2%80%a2ology/#comments Wed, 01 Jul 2009 10:05:56 +0000 Jay http://www.manygoodideas.com/?p=1646
Marketing is not yet a science, which means that there's no guarantee that "if you take this action, you'll get this result". You may have a lot of anecdotal knowledge and strong hunches on what will get results. However, if you don't understand how people react to your message, you are likely to be guessing. [...]]]> http://www.manygoodideas.com/2009/07/01/buy%e2%80%a2ology/feed/ 0 http://www.manygoodideas.com/2009/06/01/marketing-secrets-of-a-mail-order-maverick/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-secrets-of-a-mail-order-maverick http://www.manygoodideas.com/2009/06/01/marketing-secrets-of-a-mail-order-maverick/#comments Mon, 01 Jun 2009 10:21:48 +0000 Jay http://www.manygoodideas.com/?p=899
This is my third review of a Joseph Sugarman book (previous reviewed: Triggers: 30 Sales Tools You Can Use To Control The Mind... and Television Secrets for Marketing Success). Simply put: the author has a wealth of experience that he shares freely. He paid attention to the details of what works, and explains his methodologies. [...]]]> http://www.manygoodideas.com/2009/06/01/marketing-secrets-of-a-mail-order-maverick/feed/ 0