I am looking for your help for a list of motivating & inspiring words that would drive & inspire employees to achieve Organizational & self goals which would act as theme for the campaign. The word needs to be one word & should be self explanatory. Some of the examples are: Goal, Velocity, and Synergy.

###

Jay’s Answer:   Words alone won’t motivate and inspire. Can you develop a storyline that showcases the goals you’re trying to achieve? If so, use words from that story (which you’ve shared with your employees in multiple ways and at multiple times) to reinforce/remind them of the “big picture”.

Now here’s an idea worth replicating (from Marin IJ). It lets people choose to donate to a local charity in a way that everyone wins:

Quarters gobbled up by Sausalito parking meters in December go a long way to helping those in need.

During the rest of the year, a quarter will buy you 15 minutes of time for your car in the city. But in December, it will buy you a bit of good karma.

During the Christmas month the city waives all meter fees for the public with the hope people will come to shop in Sausalito.

But to each meter is affixed a sign letting people know that if they drop money in anyway, it will go to a good cause. And despite the recent tough financial years, the quarters drop.

“Surprisingly enough, people do,” said Adam Politzer, Sausalito’s city manager. “It can be anywhere up to $14,000 in donations collected from the public.”

It’s an annual city tradition that goes back a decade.

“What that allows the City Council to do every year is to look for service providers and nonprofits that help the less fortunate and the underserved during the holidays,” Politzer said. “It helps folks here in the city and in the county that need help.”

Last December, roughly 24,000 quarters were deposited into the meters. That means the city had $6,000 to distribute to good causes this year. Quarters being dropped right now will be distributed next December.

Three programs benefited from the city’s and public’s good cheer as they were each awarded $2,000 at last week’s City Council meeting.

Homeward Bound of Marin, which addresses homelessness in the county, was one of the recipients.

The Ritter Center, which serves low-income people in the county, also received money along with MarinLink’s Project Warm Wishes, which once a year distributes “street packs” stuffed with new gloves, hats, scarves, socks and rain ponchos to homeless men and women.

Mary Kay Sweeney, executive director of Homeward Bound, applauded the city’s program.

“This has to get the award for creativity in fundraising,” she said. “This is a wonderful way, a painless way, to raise money for very important causes.”

I am working with a website/marketing/social media organization. The CEO wants to craft the mission statement of the company; for internal employees and to publicize his philosophy to the world.

The original idea was “Changing the Way Businesses Behave”, but that really isn’t what they do; he wants to discover the core heart of a company and share clients’ marketing/social/human face to the world.

1. He is sold on the word remarkable —not meaning amazing, but meaning that others will remark, message, refer, tweet, and share about the organization.

2. He wants to discover the heart and soul of his clients’ organization and message their their unique brand via social media and get others to “remark” about them.

Any mission/tagline thoughts on this one? I am stumped.

###

Jay’s Answer:   Mission statements tend to be an exercise in futility. You get something that everyone agrees on, says nothing, and does nothing for the people in the organization.

As for a tagline, consider: “Our Business Is To Make Your’s Remarkable”

Working with a website/marketing/social media organization. The CEO wants to craft the mission statement of the company; for internal employees and to publicize his philosophy to the world. The original idea was “Changing the Way Businesses Behave”, but that really isn’t what they do; he wants to discover the core heart of a company and share clients’ marketing/social/human face to the world. He is sold on the word remarkable —not meaning amazing, but meaning that others will remark, message, refer, tweet, and share about the organization. He wants to discover the heart and soul of his clients’ organization and message their their unique brand via social media and get others to “remark” about them. Any mission/tagline thoughts on this one? I am stumped.

###

Jay’s Answer: Mission statements tend to be an exercise in futility. You get something that everyone agrees on, says nothing, and does nothing for the people in the organization.

As for a tagline, consider: “Our Business Is To Make Your’s Remarkable”

If you’re launching a movement, create a clear marketing strategy. Rather than paraphrase this fine article, read it yourself: October 16, 2011 San Francisco Chronicle Business Report

Please suggest marketing/ PR ideas that would help generate visibility and (more importantly) clientele for a rural BPO (Business Process Outsourcing) that provides back office & call center services in India? This respected BPO has the ability to provide high quality services at 40% lower costs than urban BPOs. With a all women employees, this progressive venture is based on the idea that social values can be achieved through the private marketplace. Despite satisfying business & social needs, the primary problem faced is the mindset of potential clients. Even with impressive testimonials from their global clients, the domestic mindset is typified by lack of confidence in the infrastructure and quality level of work in villages.

What PR/ marketing tools would you suggest, to help alter this outdated mindset, thus attracting greater clientele?

###

Jay’s Answer: You have two basic options: (1) spend time to re-educate people who have the outdated mindset or (2) find people who would appreciate the benefit you’re selling.

Re-education takes time, but the best way to prove yourself is social proof: testimonials, case studies, etc. You want to help people see that using your BPO will save them money AND produce great results.

Finding people who are sensitive to your business can be done by looking at what charities they support, co-market with, or reading about the backgrounds of the owners of the businesses. You want to showcase how their values align with yours.

How does one increase private school enrollment from 60 to an added 90 students?  The school is infant to K, and before and after school.  The capacity is at a stand still for quite some time now.  The capacity should be 150.

###

Jay’s Answer:

You can increase enrollment four basic ways:

1) Convince 90 students that are planning to attend other private schools to come to yours. This means you need to show why your school is better than others for the price you’re charging. “Better” could mean: better historic results for your students, better access to teachers/curriculum, better price, better location, etc.

2) Convince 90 students that are planning to attend public school to come to your private school. This will no doubt involve scholarships to cover the difference in cost between your school and public school. Once you cover the price, then you’ll still have to show the competitive edge your school offers.

3) Convince 90 students that aren’t in your area to come to your private school. This may involve busing them, setting up a remote campus, creating a virtual (i.e., online) school option, etc.

4) Convince another school to share students with you (1/2 day in one school, 1/2 in other, etc.).

Obviously, increasing your enrollment by 150% won’t happen overnight, and will require some understanding of why your enrollment is “stuck”, studying your competition (are they “stuck”?), and interviewing prospective families to better understand why/how/when they choose a school.

I’m currently at University studying a BA in Musical Theatre and one of our projects is to set up a theatre company so we can tour a musical in schools and theatres. We need a catchy name for our company; something edgy that stands out.

###

Jay’s Answer:

• Say Ah!
• Vocalebrities
• Phi Beta Do Re Mi

My client is in the business of ‘instant money transfer’ and its offices are all over the globe.
The target audience as per the brief given by the client is ‘blue collared’ workers.
They would like to do a series of ‘low budget’ events ( about 8-10 events a year) and create awareness. Any ideas of any exciting events other than a fun fair…. ( or even a talent show which has been done several times over and it is loosing its charm..)

###

Jay’s Answer: How about free calls around the globe (via Skype) from office-to-office on special days? Let people instantly connect to each other, not just with money.

I have to attract more students in an aviation college. By now i am able to get admissions of 6 students only. Tell me how can I improve the admissions.

###

Jay’s Answer: Your problem is either: 1) there aren’t that many people interested in aviation as a career or 2) your college isn’t perceived to be as good as your competition.

To improve admissions, you need to truly identify the problem you’re facing (low admissions isn’t the problem – it’s the symptom) and then create a strategy to address it.