http://www.manygoodideas.com Marketing Strategy Mon, 06 Feb 2012 09:02:53 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.manygoodideas.com/2012/02/01/marketing-with-measured-steps/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-with-measured-steps http://www.manygoodideas.com/2012/02/01/marketing-with-measured-steps/#comments Wed, 01 Feb 2012 10:03:40 +0000 Jay http://www.manygoodideas.com/?p=4796
(Photo by Steve Harris) It seems that everyone is telling you that you need to upgrade to the latest and greatest. A new hosting server. New contact manager software. New business cards. New flyers. An updated website. Tweeting around the clock. If you don't keep moving (your business) forward, you're likely dying. But is it [...]]]> http://www.manygoodideas.com/2012/02/01/marketing-with-measured-steps/feed/ 1 http://www.manygoodideas.com/2012/02/01/speak-with-passion-slides/?utm_source=rss&utm_medium=rss&utm_campaign=speak-with-passion-slides http://www.manygoodideas.com/2012/02/01/speak-with-passion-slides/#comments Wed, 01 Feb 2012 09:57:22 +0000 Jay http://www.manygoodideas.com/?p=4773
(Photo by Beate) Whether you use Keynote, PowerPoint, Prezi, or your own favorite presentation tool, it's vital that you think about the effect your slides will likely have on your audience. When a new slide is flashed on the screen, people's eyes will naturally gravitate to it. That means for a split second they're likely [...]]]> http://www.manygoodideas.com/2012/02/01/speak-with-passion-slides/feed/ 0 http://www.manygoodideas.com/2012/02/01/its-the-marketing-story-stupid/?utm_source=rss&utm_medium=rss&utm_campaign=its-the-marketing-story-stupid http://www.manygoodideas.com/2012/02/01/its-the-marketing-story-stupid/#comments Wed, 01 Feb 2012 09:55:46 +0000 Jay http://www.manygoodideas.com/?p=4669
(Photo by Alex Brown) Imagine you're looking to purchase a bottle of wine as a gift for the host of a party. You've narrowed it down to two bottles in your budget that look good. Both of them are well-recommended by the wine store owner. But then she tells you that one of the bottles [...]]]> http://www.manygoodideas.com/2012/02/01/its-the-marketing-story-stupid/feed/ 1 http://www.manygoodideas.com/2012/01/01/launch-your-new-business-the-right-way/?utm_source=rss&utm_medium=rss&utm_campaign=launch-your-new-business-the-right-way http://www.manygoodideas.com/2012/01/01/launch-your-new-business-the-right-way/#comments Sun, 01 Jan 2012 09:30:01 +0000 Jay http://www.manygoodideas.com/?p=4473
(Photo by Taro) New year, new business idea? Before you start leasing an office space, hiring a web designer, ordering business cards, designing a logo, filing for a fictitious business name, ordering checks, or even registering your new domain name, start by talking to people. The #1 way to start your new business is through [...]]]> http://www.manygoodideas.com/2012/01/01/launch-your-new-business-the-right-way/feed/ 0 http://www.manygoodideas.com/2012/01/01/using-props-slides/?utm_source=rss&utm_medium=rss&utm_campaign=using-props-slides http://www.manygoodideas.com/2012/01/01/using-props-slides/#comments Sun, 01 Jan 2012 09:11:53 +0000 Jay http://www.manygoodideas.com/?p=4449
(Photo by US Embassy Sweden) Before you start spending lots of time creating slides or shipping your props across the country for your speech, you need to do your technology homework first and know what the audience will be seeing when you're on stage. What does the backdrop look like? A simple black curtain with [...]]]> http://www.manygoodideas.com/2012/01/01/using-props-slides/feed/ 0 http://www.manygoodideas.com/2012/01/01/marketing-to-the-choir/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-to-the-choir http://www.manygoodideas.com/2012/01/01/marketing-to-the-choir/#comments Sun, 01 Jan 2012 09:08:30 +0000 Jay http://www.manygoodideas.com/?p=4692
(Photo by Ann Powell Groner) Let's say you're about to sell a new eco-fabulous product. It saves 50% energy, lasts 25% longer, and is made by Fairtrade workers. Who are you going to target your marketing message to: the people who say they're ecologically aware ("green") or to people who aren't? If you're targeting your [...]]]> http://www.manygoodideas.com/2012/01/01/marketing-to-the-choir/feed/ 0 http://www.manygoodideas.com/2011/12/17/cause-marketing-idea-for-the-holidays/?utm_source=rss&utm_medium=rss&utm_campaign=cause-marketing-idea-for-the-holidays http://www.manygoodideas.com/2011/12/17/cause-marketing-idea-for-the-holidays/#comments Sat, 17 Dec 2011 19:02:51 +0000 Jay http://www.manygoodideas.com/?p=4786 http://www.manygoodideas.com/2011/12/17/cause-marketing-idea-for-the-holidays/feed/ 0 http://www.manygoodideas.com/2011/12/01/your-storytelling-structure/?utm_source=rss&utm_medium=rss&utm_campaign=your-storytelling-structure http://www.manygoodideas.com/2011/12/01/your-storytelling-structure/#comments Thu, 01 Dec 2011 09:40:19 +0000 Jay http://www.manygoodideas.com/?p=4433
Photo by Alan Levine When you consider how to tell your story, you'd do well to follow some of the more popular storytelling formats. Using these age-old formats helps to shape expectations and therefore easily have people know how to receive your speech. The sales speech is basically a long advertisement for a product or [...]]]> http://www.manygoodideas.com/2011/12/01/your-storytelling-structure/feed/ 0 http://www.manygoodideas.com/2011/12/01/marketing-a-little-or-a-lot/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-a-little-or-a-lot http://www.manygoodideas.com/2011/12/01/marketing-a-little-or-a-lot/#comments Thu, 01 Dec 2011 09:18:27 +0000 Jay http://www.manygoodideas.com/?p=4626
Photo by Groupon When you are marketing a product or service, how do compare it to the competition? Is your product 5% better? Are your prices 10% less? Is your offer 100% guaranteed? Unless your offering is already the market leader, people will naturally be comparing what you're selling with what others are offering. If [...]]]> http://www.manygoodideas.com/2011/12/01/marketing-a-little-or-a-lot/feed/ 0 http://www.manygoodideas.com/2011/11/01/start-with-the-end/?utm_source=rss&utm_medium=rss&utm_campaign=start-with-the-end http://www.manygoodideas.com/2011/11/01/start-with-the-end/#comments Tue, 01 Nov 2011 09:37:56 +0000 Jay http://www.manygoodideas.com/?p=4416
Photo by tableatny When you start crafting your speech, start with the end result you wish to achieve. Your audience is likely to only remember 3 things about your speech: the beginning, the ending, and how it made them feel. Think about a recent movie you enjoyed watching. Now, imagine trying to share the movie [...]]]> http://www.manygoodideas.com/2011/11/01/start-with-the-end/feed/ 0