Category Archives: Names + Taglines

Tagline Ideas For New Canine Business

I am starting a business and am looking for an outsider’s perspective for my tagline. The name of the business is “Jack’s Canine Excursions”. To give you an idea of what I want the tagline to reflect: my company will provide a high quality service to my clients but more importantly their dogs. I will construct individualized exercise service programs for each of my client’s pups in order to improve and maintain their health. I am acknowledging a problem that many dog owners are faced with, which is that sometimes life gets busy or throws us curveballs. They love their dogs but sometimes life gets in the way and consequently the dog’s life may be lacking quality and happiness. This is not to try to make the owner feel guilty, but simply to acknowledge a common problem that lacks quality solutions. (Note: My opinion is that a dog walking company is not a good solution to the problem I stated, because they do not offer the services that most dogs truly need. Ideally I want the tagline to reflect our differentiators.) My ultimate goal is to improve the mental and physical health of each of the dogs that I work with by engaging them in activities that will contribute to a happy and active lifestyle. Services I will offer will include dog running, swimming, pack excursions to dog park, more aerobic exercises….speed walking etc. So in a nutshell the differentiator is the level of activity the dog’s are getting vs. a standard dog walking biz.


Jay’s Answer: A couple of ideas to consider:

  • Jack’s Canine Excursions: A Doggie Boot Camp
  • Jack’s Canine Excursions: Active Dogs Are Happier (Companions)

Name Needed For Audiology Practice In Namibia

I have had my own audiology practice for 10 years, practicing under my own name, but would like to rebrand and give my practice a “proper” name. In Namibia we are restricted with regards to what is allowed – words like clinic/hospital and health facility/health service is not allowed. I do diagnostic hearing evaluations, hearing aid fittings and newborn hearing screenings. I would like something that includes the words Namibia/Namibian. Names that are already taken are Namib Hearing/Namibia Hearing Centre/Windhoek Hearing Aids/Ear Institute.


Jay’s Answer:

  • Hear, Hear Namibia
  • Namib Audiology Institute

Name For A Romance Travel Agency

I am starting a new travel agency. while we are based in Connecticut we will be serving clients all over the US. We are specializing in the romance travel market but focusing on Destination Weddings and Honeymoons primarily in tropical destinations. I’m looking for a name that is both catchy but also that clearly defines what we are and what we do. I will be purchasing a website, and although the company name doesn’t have to be the domain name it would be nice to find a name for the company that has an available .com domain identity. Our demographic is of course young couples. our products and services are unique and cater to more of an affluent and luxury type clientele.


Jay’s Answer:,, are all currently available.

Tagline for Online Food Supplement Plan

My company allows people to create their own supplement plans online and we deliver direct to them day packs of the pre-measured products ready to pick up a go with maximum convenience. I need a tag line and was thinking of: supplements simplified, nutrition delivery, simplify your success, no excuses, or time to deliver. I know you can do much better!


Jay’s Answer:

  • A Supplement A Day…
  • Get (or Think) SuppleMental

Seniors Ministry – Crown Of Glory

What is a good tag line for my church seniors ministry that I am heading up and trying to revitalize?  The Crown of Glory is the name of the ministry at my Church in Atlanta whose members are 65 years old and over. I am the new President and these seniors are not recognized or acknowledged for their commitment and contributions over the years. They been forgotten and kinda left out of events and activities going on at the church. I want to make them relevant and inclusive along side our Men’s, Women, Couples, Young Adults, Youth and Children’s Ministries


Jay’s Answer: “Wisdom Of The Ages”


Name My Coaching Niche

 I am a business coach and one of my niche audiences is working with women business owners to set up or increase revenue in their current business by creating additional streams of income.  Also, to create a balance in their lives and to live a ‘Life designed by you’. What I need help with is creating a name for this division of my coaching business.  Thanks for your assistance.


Jay’s Answer: Here are some off-the-top suggestions:

  • Gently Up The Stream
  • Manifest Your (Business) Dreams
  • Goddess Sense

Seeking A Name For Our Non Profit

We currently have a film company that trains students at the colleges through our for profit business. We are starting a nonprofit for this program and I would like to come up with a nice, catchy name for the nonprofit. About the program, the students go through their 101 program and learn the terminology and technical aspects of filming, in 102 they actually come on set and get the hands on experience in their choice of available positions. Originally the program was called Skillz 4 Life but we don’t want that as the name for our non profit. The goal of our non-profit is to provide hands on training of a film or video set, e.g. movies, commercials, PSA’s, weddings, sporting events, whatever we are hired to do. We are located in Georgia and are target audience are college students and non traditional students who are training in the video and film industry.


Jay’s Answer:

  • Set For Life
  • On The Set Training

Need Tagline For Kiddos And Kin: Music, Yoga & Art For Young Children & Their Families

I currently own “Kindermusik with Shay” ( Business is soon expanding to include not only Kindermusik, but also mommy & me yoga, young children’s art classes, etc. Need a tagline for the new business: “Kiddos and Kin” with focus on the arts, family participation and bonding time. My teaching philosophies are found on my website (ex: All children are musical and artistic, parents are the most important teacher, inclusive of all special needs, etc.)


Jay’s Answer:

  • Enjoy Playing Together
  • The Family That Plays Together…
  • Expand Family Time
  • Arts & Music & Fun

Two Slogans, Two Markets, Same Company

Our small apart-hotel will target tourists and business people. Tourists are mostly foreigners and contact us in English, mainly from abroad. Business people represent the domestic market and speak Spanish. Only business people could be repetitive client. Tourist are mainly one time customers. We are thinking at two slogans: one for each market. Is this a good tactic or a dangerous idea? I know the rule that a company should use one slogan only, but, as a customer, I would not bother to see more than one from the same company.


Jay’s Answer: It’s quite possible there’s a way to combine the two taglines. So start your exercise with trying to create the best tagline for each target market. Then, see where the overlap is.

Another option is to create a different website based on where people are viewing your site from – in-country or out-of-country, thereby having an appropriately localized site (English vs. Spanish) – and with different taglines (in different languages).