I am planning to start a new company dealing in Architectural, Engineering and interior design contracts for buildings, showrooms etc. Core business would be Electromechanical and interior work contracting but we don’t want to limit our area of activities. We have plans to Diversify into other fields also in future. The company would be based in Dubai.

My friend Moheet is partner in this who is a Mechanical Engineer.

Please suggest a company name and tag line.

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Jay’s Answer: The problem you face is you want a name that describes what you initially plan to do, and also a name that you can grow into. Since the name must embody other fields, it indicates you need an “umbrella” name – a name that is a parent company for a number of other small companies. Umbrella names are by definition generic (for example, Proctor & Gamble). It could be: Dubai Engineering, LLC.

The tagline for each of your business endeavors could be a bit more descriptive: Showroom Contractors (for example). Then, as you branch out, you can change the tagline without changing the umbrella name, or morph it into: Showroom Built: A Dubai Engineeering Company (to show the sub-business ownership).

Our company (Capgemini) is creating Center of Excellence (CoE) for life sciences in Mumbai (India), to demonstrate its capabilities and experience across four key segments – Pharmaceuticals, Bio techs, Medical devices and CROs. Its a European company. The CoE will showcase companies credentials for global customers and highlight its accelerators across the life sciences value chain. Can you suggest some suitable good name for this COE?

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Jay’s Answer:

• BioFuture
• LSA (Life Science Accelerator)
• Biologia
• Biologie

I have an existing Paint & Pressure Washing company in the Tampa Bay area. I have recently started using internet marketing for the local area and am need of a tag line for my company. Our name is MPM Painting & Pressure Washing. We started out as a maintenance company which is how we derived the name MPM from Morgan’s Property Maintenance. But because it sounded too much like a lawn service we changed it to MPM. We do both Commercial and Residential service for Painting and Pressure Washing. Could use some help.

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Jay’s Answer:

• We Make Great First Impressions
• We Give Building Facelifts

Our trade show badge printing software is an easy to use badge printing and badge design program that is integrated with our trade show badge scanners and lead retrieval products. We have named the Software suite “BadgeMax”

-Uses the file created by the Designer to display the data entry screen.
-Allows data entry for on-site registration. Data can be written to either a Microsoft Access database or an Excel spreadsheet.
-Uses the badge template created in Designer to print badges. Badges can be printed immediately, or queued.
-You can search for a person’s data on one or more fields for easy editing.

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Jay’s Answer:

• BadgeMax Entry
• BadgeMax Dashboard
• BadgeMax Central

After working for 7 years in an ob/gyn medical group, I am parting ways and opening my own ob/gyn practice. When looking at the other doctors (competitors) in the area where I am planning to relocate, I have the advantage that I am a woman. Also, this area has a high Spanish speaking population and I am bilingual. The name of the practice is First name+Last name, MD, PA.

Thanks for the help/Muchas gracias por su ayuda

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Jay’s Answer:

• Woman To Woman ObGyn Services (Spanish: De mujer a mujer, servicios de gynecologia)
• (ObGyn) Services For Women. By A Woman.

I am going to start a a company in India that will deal in customer services (BPO – Business process outsourcing),and real estate,can you suggest me any name???

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Jay’s Answer: Given what limited information you provided, the best I can do is some rather generic names:

• Agile Real Estate Services
• Real Estate Support Team
• Virtual Real Estate, Inc.

I need to think of a name or brand for our wellness program that we will soon be rolling out. Our company manages skilled nursing facilities and short term rehabilitation centers. Our Motto is “Caring for a lifetime” We often reward employees for committing to memory and living out our Mission through a program called “I know it, I live it”. The wellness program is for the staff at the corporate office, or “Support Center” but depending on its success could also be rolled out to the Skilled Nursing Facilities.

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Jay’s Answer:

• Wellness Begins At Home
• Caring For You So You Can Care For Others

I am looking for a clever name for our hospital’s 2nd annual fund raising event. This year’s event includes dinner, a comedian, a musical group/dancing. Thanks!

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Jay’s Answer:

• Laugh ‘Til It Hurts
• A Funny Thing Happened On The Way To The Hospital…

Looking for cute/catchy name for mini golf tournament to benefit BounceBack Kids, an organization for children with serious medical conditions.

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Jay’s Answer:

• A Hole In 1 For The Kids
• Putt Our Kids First
• BounceBack Tee Time

I am being called upon to create gift baskets here at work and, in order to be successful, feel I ought to have a separate website (ours is not so good). To create a website, I need an address and to create an address…I need to have a name.
I work at a time share resort with Golf and Ski called Christmas Mountain Village. They (corporate) are looking at branding us (much needed), but focusing more on the “Mountain” part of the name not the Christmas end of things. The “baskets” will probably be boxes as I have found some great ones.

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Jay’s Answer:

• Wisconsin Mountain
• Fresh From Wisconsin
• Mt. Wisconsin