We are putting together an awareness billboard campaign for our community theater and want something to let people know we are here with live theater. Any help would be appreciated.

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Jay’s Answer:

• Join Your Friends
• Share The Joy
• Homemade Plays. Acted From Scratch.
• Do You Play Well With Others?

I am opening a brand new dental lab.  I just can’t think of the name that can well brand our business.  Since we will work with lots of sophisticated dentistry offices, I would want some thing that can say by our name.  Any ideas?

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Jay’s Answer: A name won’t brand your business. It’s just a name that hopefully people will remember if they’re looking for your services. You have 2 basic choices: an abstract name (“The 32 Lab”) or a concrete name (that describes what you do, for example “Peoria Dental Lab”). Abstract names are fun, but since they don’t describe what you do, you’ll need a bigger marketing budget to explain who you are, etc. Concrete names tend to be not as sexy, but you need to balance that with who you’re marketing to.

Since your services will be in a specific region and will be targeting dentists (not the general public), consider names that leverage either: your location, your specialty, and/or your unique benefit (what you do that no other lab can do).

I’m going to promote our products but needed a tagline for the products used for cleaning like dish washing liquid and other products used for janitorial purposes like bleach.

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Jay’s Answer:

• Clean Easier Than Ever
• Noticeably Cleaner Results

We are a non-profit contemporary dance company. We are staging a Dracula Ballet in October in an actual castle. We want to target to 20-35 year old, upscale audience willing to spend $ on the experience. Suggestions?

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Jay’s Answer:

• Dance With a Bite
• We’ll Get Your Blood Flowing
• Should We Count You In?

I have been playing around with changing the tagline for my breakfast and lunch business.  It is a coffee shop that sells traditional American fare type of food.  We are known for always been busy and with a friendly customer service.  We serve greasy spoon meals, as well as some authentic breakfast and lunch specials plates with worldwide influences. The name of my business is Martin’s Coffee Shop … www.martinscoffeeshop.com.  Our current tagline is The Healthy Way To Start The Day. I am trying to change it so that I can attract both lunch and breakfast clients, more so the working people and businesses during the week.  Our clientele is varied … Weekend crowd consists of college students, families with kids too who come from the local neighborhoods as well as nearby towns.  The weekday crowd consists of working people, students from schools nearby and elderly people.  The atmosphere of the restaurant is small and cozy, a diner setup with a counter and a few tables. Hopefully this should be enough for some ideas.

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Jay’s Answer: I think the germ of your tagline resides on your Yelp postings ( http://www.yelp.com/biz/martins-coffee-shop-brookline). Here are some ideas:

• The Cozy Place To Eat
• Serving Giant Plates of Food Since 1920
• A Healthier Greasy Spoon
• A Small Family Diner That Satisfies

What is a eye-catching tagline for an event planning business? I am stuck on a tagline. My event planning business is targeting cost-conscious customers for all types of events. The name of the company is Aziza Events which means beloved, cherished, precious. Thank you.

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Jay’s Answer: My first impression is you have a conflict in value/benefits: event planning & cost-consciousness. If I’m looking to hire an event-planner, I want to have a party, impress, entertain, create memories, etc. I’m not primarily thinking about saving money initially (otherwise, I’d plan the event myself).

If your target market isn’t aware of the meaning behind the word “Aziza”, then it’s just another name to them without the meaning you wish to connote.

You may wish to consider some suggestions I’ve made to another planner:

• Wow! Never Cost So Little
• Great Impressions For A Song
• Impress Without Spending A Fortune
• Great Memories Don’t Have To Cost A Lot

I’m currently working on designing a business card for my fledgling business ‘Amarante’.  The name suggests ‘unfading’ in French, which seems appropriate due to the vintage nature of my business.  My problem is that I am ‘stuck’ on trying to come up with an all-encompassing tag line that will cover all the creative bases.  I’d like the card & tag line to be appropriate for an actual brick-and-mortar storefront down-the-road, as well as a future web site (creative blog with storefront).  The business is focused on vintage – decor, creations using salvaged & revampted vintage parts, hand-crafted items such as jewelry from vintage baubles & beads, etc.  This will eventually be combined with retail / resale of vintage & found objects, as well as vintage-inspired (but not actually vintage) home decor and furniture go-withs.  The idea of ‘unfading’ to me translates to also being timeless & classic, which is what I would somehow like to portray (along with the creative aspect of the business).  Any ideas or suggestions for this elusive-to-me tag line?  Merci!

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Jay’s Answer: Since the name of your business isn’t obvious, it’s up to your tagline to make what you’re selling clear. Therefore, here are a couple of ideas based on your question:

• Timeless & Classic Vintage Accessories
• Vintage-inspired Home Décor

We getting a restaurant started, but having a hard time coming up with the “perfect” name. We have over 20 ideas…..

Also, I don’t want to put ‘grill’ in the name, but my partner is very animate about having it. What are good arguments for both sides?

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Jay’s Answer: Ideally, you want a name that’ll last and won’t tie you down to a specific menu. A “grill” restaurant may be great if serving lots of grilled food appeals to your target audience. Likewise a “seafood” restaurant might be just the thing. The name may be something obscure that provides a “hipness” factor, or it may be more straightforward so people quickly understand what you’re selling. Perhaps start by creating the menu – what you’re serving. Then, sketch out what you want the restaurant to look like. Then show both of things around, to see what words people use to describe it.

I am looking for something whimsical to sell bridal services for a salon and spa. Preferably short and to the point. Something about us taking care of the bride on their special day.

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Jay’s Answer:

• Radiate On Your Wedding Day
• Wedded Bliss Begins With Us

I need a tagline for a designer who would like to convey luxury, comfortable yet elegant.  This Interior Design company is boutique in size.

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Jay’s Answer:

• Quiet Sophistication Can Be Yours
• Do Your Rooms Reflect Who You Are?
• Elegance And Comfort That Works For You