I own a home inspection company ”Inspection Gator” and need a tag line before i start mymarketing campaign. We do a wind range of inspection and have years of experiance in the home construction. My logo is an alligator looking at a house through a magnifying glass.

###

Jay’s Answer:

• Do You See What I See?
• We Defend Your Prime Territory
• Hunt Small Problems Before They Become Big
• What’s Lurking Under Your Roof?
• What Problems Are Lurking Under Your Roof?

I have recently decided to start a small business in party/wedding favors and have been pondering over a suitable business name for months, everything i think of has been taken. I just cannot move on until i have a name. I am looking for something very classy and modern. I thought of bedazzled and savvy but this are in use, also occasional favours, again in use.

###

Jay’s Answer:

• Favor It Weddings
• Favor It Parties
• Guest Gifts
• Wedding Guest Gifts
• Party Guest Gifts
• Wedding Guest Memories
• Party Guest Memories

Also - depending where in the world you’re located (take-away can connote eat-at-home food in some countries):

• Party Guest Take-aways

We offer companies a benefit enhancement program in form of employee discounts & perks. Having formed unique partnerships with several dozen name brand merchants, in order to pass on to potential clients and their employees corporate discounts as if they are part of large purchasing group.

Company name is AffinityEngine. Few of the taglines i’ve come up with:

• powerful affinity engineering
• high-performance perks
• power-up your company perks
• your “perks” engine
• empower your employee perks

Some of the headline statements i’ve come up with are:

• “We handle, manage, and host your employee discount program. “
• “Simple,yet powerful employee savings programs for organizations.”
• “Give the gift of savings to your employees. We do all the work, you reap the benefits.”
• one of my competitors: “Providing employee discount & reward programs to corporations nationwide.”

Both the statement and tagline must communicate a powerful and extremely precise header statement that relays value, benefit to them and their staff, and ease of use of my solutions to their HR headaches.

###

Jay’s Answer: Some tagline feedback: In general, you don’t want to repeat your business name and you do want it to focus on the key benefit to your customers:

• powerful affinity engineering (Don’t repeat your business name)
• high-performance perks (vague benefit)
• power-up your company perks (vague benefit)
• your “perks” engine (No key benefit)
• empower your employee perks (vague benefit)

Some headline feedback: It needs to clearly be talking to your prospects and about their needs.

• We handle, manage, and host your employee discount program. ” (It’s about you, not them)
• “Simple,yet powerful employee savings programs for organizations.” (Simple is good. What does “powerful” mean? What type of organization?)
• “Give the gift of savings to your employees. We do all the work, you reap the benefits.” (Too long. Your employees is vague - what type/size organization?)

Here are some ideas for your consideration:

• Inexpensively Enhance Your Employee Perks
• Help Your Employees Save Money With Our Perks

Headline:

• Add a wealth of employee perks to your corporate offering — easily and inexpensively.

I am in the process of opening a drop-in daycare center and am looking for a catchy name and tagline. A drop-in daycare center is a alternative to traditional daycare centers in the fact that it offers flexibility and does not require long term commitments….babysitter cancelled no problem, doctors appointment no problem, need a night out with the husband or a girls night out, never a problem. I will offer a safe, state of the art environment for the kids to have lots of fun. Sounds great..if I only had name to go along with my concept !!!

###

Jay’s Answer: Why not “Drop In Day Care”? It says exactly what you’re selling.

Alternatively:

• The Babysitter Canceled
• Babysitter on a Whim
• No Problem Drop In Daycare

I need to come up with a very eye catching name for a asphalt sealing business that a very close friend of mine is starting. Do you have any creative names or even a catchy slogan? The owner’s last name is Wolcott, if interested.

###

Jay’s Answer: I’m assuming that the owner wants a catchy name/tagline to attract customers. That’s not enough - they need a marketing strategy. Are they trying to attract residential or commercial? Big jobs or small? Any guarantees? Special techniques/materials?

If I’m looking for an asphalt sealer, I’m not looking for a cute name - I’m looking for quality at a good price.

Here are a couple of names for you:

• Sealed By Wolcott
• Asphalt Artistry

Looking for a new tagline for an event venue in Southern California. We are also a concert venue,and have headliner entertainment weekly, which is also part of the draw for event planners having private events.

We are marketing to corporate event planners who have a need for an event venue. Venues strengths are: In house catering, Built in turnkey production (full concert quality lighting, sound and video), Built in stage, Great location, larger groups (300 to 4000). It truly is one of the best event venues in the area. Our last tag was - Vibrant and Versatile.

###

Jay’s Answer:

• Bring Your People. We’ll Do The Rest.
• The Easiest Event You’ll Ever Plan
• Your Planning+Our Venue=Easy Fun

Hi, I am working with a bank, I am designing a name and tagline for a  “life insurance” product training for our salesman. last time it was difficult to convince people to attend training so we are looking a for an attractive name and tagline for training program. product is “Life insurance” and training is to be given to salesman of the bank who helps in direct sellling of these products to our customers

###

Jay’s Answer: The name/tagline should provide a key benefit for your audience. So, why should the sales staff care about the training?

• To learn more about new offerings (for their own sake)
• To make more sales
• To help their clients more

Here are some ideas:

• What’s New In Life Insurance? (to learn more)
• What You Don’t Know About Selling Life Insurance (to sell more)
• What Your Life Insurance Client Really Needs To Know (to help clients)
• Don’t Let Selling Life Insurance Kill You (humorous)

I’m looking for a name for my boutique in development. It will cater to urban 25 - 40 year olds and focus on being feminine and pretty, but not ‘extreme girly’. It’s geared for professional women who rock power suits but want a softer side at another time or to mix it up at work or elsewhere.

There will be a clothing, accessories, makeup and jewelry in a mix of trendy and classic. However, no racks of jeans, tailored suits or formal dresses…..mainly casual to casually elegant. Some pink but also a palette of colors, fabrics, trimmings and embellishments. Price range is reasonable to moderate but not uber-expensive.

Would like a name with a feminine tone, but not too saccharine. Ideally short and sweet. Thought of the usual ‘pink’ stuff such as ‘Belle’, ‘Blush’, ‘Bliss’, ‘Femme Corner’, ‘AquaBella’ as well some less ’sweet’ stuff like ‘Suite92′, ‘Sanctuary’ and ‘ Maven’. However, nothing has stuck as yet.

###

Jay’s Answer:

• Femi9 (Femi+nine)
• The Whole Package (Boutique)
• Soften Your Edge
• For Your Softer Side
• Flirty

Hello, with the market being down, I am looking to catch my potential clients with a really good phrase that describes my dedication, willingness to help and service they are bound to have with me.

###

Jay’s Answer:

• Selling Through The Downs and Ups.
• Market Up/Down? I’m All Around The Best Choice.

i am making now two companies small business one for Flowers (setup & decoration) and the other for event planning(Advertising and Entertainment) from conferences and wedding parties corporate events, etc…so could you help me as i need creative name to be big names in future and easy as i am located in Egypt, Cairo

###

Jay’s Answer: Since you’re a small business, pick a name that’s related to what service/product you offer. If you pick something unrelated, you’ll have to spend a lot of time educating people what you do (using a tagline or advertising).

For flowers:

• Beautiful Settings
• Stunning Flower Arrangements
• Flower Power
• Natural Beauty
• Fleur (in French)
• Fiore (in Italian)
• Flor (in Spanish)

Event Planning:

• Memorable Events
• Stress-Free Events
• Beautiful Parties
• Modern Events
• Event-ualities
• Partito (party in Italian)
• Partie (party in French)