Category Archives: Names + Taglines

Tagline For Re-branding a Resort-type Hotel

i need help in coming up with the right one for a resort hotel that is re-branding and upgrading to create a new brand image. we are located in a province near the capital so it creates that home away from home feel for vacationers while giving locals a new option for a place to stay. our hotel has a unique selling point since we have a casino, a coffee shop, a separate events hall & ballroom, all within our compound, as well as soon to rise spa & salon plus the new pool. the name of the hotel is King’s Royale Hotel & Resort. we want to veer away from anything associated with king or queen as that was already used in the past. much better if the tagline would capture the essence of the place as a whole…

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Jay’s Answer:

  • Come To Relax. Stay For the Fun.
  • The Exciting Way To Relax.

Need Clever, Easy To Remember Intranet Site Name

Looking to find a clever, easy to remember name for a commercial real estate intranet site. The site contains marketing materials, downloadable forms, outside web links, software resources, and access to accounting information (transaction history, A/R, YTD commissions, etc.) for the agents, and HR information. Thanks in advance for your ideas!

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Jay’s Answer:

  • RealCentral
  • Estated
  • Land Rush

Business Conference At The Beach

I am attempting to come up with a tagline/theme for a trade show and conference at VA Beach next summer. The trade show is for a water well drilling association with membership up and down the East Coast. There have been 57 previous events, however, this is the first at VA Beach. So there have been a plethora of themes already, and the company wants something new. We want to get people excited about VA Beach, but also have it tied into water, because, after all, it is a water well driller association.

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Jay’s Answer: Consider “Water’s Edge” or “Mixing Sand And Water”.

Name For A Charity Program

 I am the owner of Trip Guru Travel, a Travel Agency based out of Norwich, CT. I am looking to start a Corporate Giving Program / A Philanthropic Arm of my Travel Agency. Our clients travel the world, and so their footprints have a big impact on communities all over the world they visit. We believe it is our corporate responsibility to give back to communities we impact. So I am looking for a really catchy name for the program. I like names with humor, but that also have meaning. We will be focused on aiding in topics such as: Environment, Drinking Water, Food / Hunger and Education. Thank you so much in advance for your help!!

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Jay’s Answer:

  • Trip Lightly
  • Round Trip Returns
  • Full Circle (Travel)

A Tagline For Our University Bookstore?

We sell university books, school books and stationery and a lot more. Can you tell us a tagline that will attract more customers?

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Jay’s Answer: A tagline alone won’t suddenly attract customers. A tagline may help people quickly see what makes you different and/or clearly identify what you sell.

Your website doesn’t describe what products/services you offer, nor give people a reason to purchase from you. So, my first suggestion is to clearly identify what you sell and to who. Where are they located? What makes you better/different from your competition? If you are selling the same things as others, then figure out ways to differentiate your services (don’t simply try to have the lowest cost products – as a small business, it’s almost always a losing proposition).

Also, if everyone is selling the same things, you need to compete on services. What can you do for people that they can’t easily do themselves? Can you deliver books in the middle of the night? Will you trade older editions for newer books? Will you offer a digital copy of the book for a minimal extra cost? Can you team up with a local tutoring service?

My suggestion is to focus on your marketing strategy first. Then, integrate your unique benefit into your tagline, making sure that it fits with your company’s name.

Need A Good Pet Brand (company) Name

I’m looking to open an online business selling pet, mostly dog treats like bully sticks, rawhide and and in a small amount pet things for the house like puppy pads. The bully sticks are 100% naturals, they come straight from free-range grass fed Brazilian cattle. They are processed in a human grade facility and are growth hormone and anti-biotic free!

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Jay’s Answer: “Treat Your Dog Well” plays off the desires for health, pride, and love.

Real Estate Team Looking For A Name And Tag Line

I share my real estate practice with another broker and want to brand ourselves. I am Latin with various professional degrees (Architect, BA Business). She is Anglo saxon. We are both 50+, Brokers, hold FRI designation (Fellow of Real Estate Institute), 50+ years combined residential real estate experience. We offer a very professional approach assisting clients in their lifestyle changes associated with their real estate needs. We focus on service and not on a transaction. As our names do not seem to rhyme or go together (Alex Pino & Veronica Lord) we thought having a Latin word to describe what we do, could help. Something like “Integritas”. We also tell our clients they get 2 for the price of 1 as we have different strengths. Any ideas would be much appreciated.

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Jay’s Answer: “Very professional approach” and “service, not a transaction” are phrases I often hear from Realtors. It doesn’t make you different. Your racial background isn’t important either. Neither are your various professional degrees. What is important is knowing that you get the best deals for clients quickly and perhaps specializing in a specific niche like no other team (empty nesters or LEED-certified buildings, etc.). For such an important transaction in people’s lives, cute isn’t really appropriate. What truly distinguishes you two from all the other teams in your area?

Need Help Coming Up With A Creative Cancer Organization Name

Hello, first i would like to say thank you taking the time to read this. I have been pulling out my hair trying to figure out a creative business name. I really could use some help. I am starting a non profit org that will financially helps out anyone with any type of cancer. And i want the name to say it all. I want people to hear the name and know exactly what I’m all about. I really wanted to have a ribbon with all the cancer colors in it, but thought people would confuse that with Gay pride. I like the name “Rainbow of Hope” but it is already taken, so any help with a name and slogan would be appreciated. Thanks

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Jay’s Answer:  How about “Cancer $care”? It allows you to play off the emotion of having cancer and the benefit you provide.

E-Newsletter Title For Windows + Doors Manufacturer

I need a catchy name for an enewsletter I am creating. My company is a manufacturer of vinly windows and doors. My target for this newsletter is dealers and distributors of our products as well as contractors. I would like to use words such as clear view, view points, etc. something related to “looking through a window”. Any help would be appreciated.

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Jay’s Answer:

  • See The Future Clearly
  • Looking Forward
  • Looking Good

Real Estate Tag Line?

Hi there! I’m a new realtor and I need a tagline. I’ll be working for Rise Real Estate and my name is Kate Smith. I’m looking for something a little more than “God Bless America” as I get that all the time from the singer Kate Smith. I’ll be working for a new construction builder. Thanks so much in advance.

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Jay’s Answer:

  • Rise to the top with Kate
  • Kate rises with the best