Category Archives: Names + Taglines

Tagline For a Training Website?

Hi Jay, Can you suggest a tagline for a training website (, that provides training in different domains ?


Jay’s Answer: Since your trainings seem to revolve around enterprise software products from the German company SAP AG and are entirely online classes, here are some suggested taglines:

  • Distinguish Yourself. Learn The Latest Software.
  • SAP Software Expertise Can Be Yours
  • Enterprise Software Taught 24/7

Name a Chinese Dental Lab

What could I name a dental lab in China? I will be servicing labs and dentist in the United States.


Jay’s Answer:  It all depends on what you’re trying to convey and to who. For example, if you’re trying to stress that having the lab in China is important, then “China Dental Lab(s)” would suffice. If you’re trying to convey a benefit to having the lab in China (price, speed, accuracy, etc.), then consider bringing that benefit into the name. If the lab being in China isn’t important, then any name (for example, Eddin Dental Lab) would do.

Renaming IT Company – Thoughts?

I am renaming my IT company and am considering the name SyntheIT. My question is, does adding the “e” cause an issue for most folks? The general convention is Synth, but the domain is taken, AND I prefer how it looks with an “e”. Would you consider this “misspelled” if you saw it? Or is it not a big deal? Thanks for your help!


Jay’s Answer: Why risk confusing your business/domain with (who may be a competitor one day)? I’d suggest starting with a name that doesn’t lead to confusion/lost opportunity.

Need A Tagline For A Natural Baby Teething Product

I am trying to come up with a tag line for my natural baby teething products. I have been selling them on Etsy and sharing a shop with my husband, and due to increasing interest, I’m ready to go out on my own with it.

My handmade products include natural wooden teething rings and natural sensory teething necklaces. The products are meant to soothe babies and put mom’s mind at ease because they are natural and safe for little fingers… no toxins, etc. I also think the fact that they’re designed by another mom gives customers a warm fuzzy feeling.

My target group is: Eco-conscious, natural parenting moms (age 20-45) worldwide. (Although I would like to focus on that group, I have also sparked the interest of many natural baby boutique owners who are now carrying my line in their shops. I would like to send a packet with samples to other natural parenting shops in the US at a later date. I assume the marketing for that would be different.)

For the tag line, I was trying to go somewhere with tying “mother nature” and motherhood or “Simple, Soothing, Safe…,” “Designed by a Mom, Inspired by Mother Nature,” but I have run into a wall after a week. I appreciate any help or inspiration you can provide! Thanks!


Jay’s Answer:

  • Teethe Naturally
  • The Natural Baby Teether
  • The Naturally Great Baby Teether
  • The Mom-Approved Baby Teether

Name For A New Copywriting (creative Writing) Organization

So I AM starting a company where I will be doing creative writing for my clients. You can read below what we do:

At ________ we specialize in concise, compelling copy designed to get your message across quickly and effectively, to the right people.

Whether writing for the Internet or for more traditional marketing methods, we take pride in offering professional, creative services at rates that are competitive and designed to meet your budget, and your deadline. One day left? No problem we are here. Just email us the info and we will send it to you in 2 hrs.

Our portfolio ranges from glossy corporate brochures through to website copy, mail order catalogs and the humble press release.


Jay’s Answer:

  • The Write Stuff
  • Wordsmiths

Need A Tagline For Corporate Event Planning Biz

We are a corporate event planning business located in the heart of relaxing tourist-country. Our focus is to provide companies and groups with a unique location for team-building, training, product launches, retreats and seminars. We see ourselves as facilitators of events that are productive and extraordinary. Our business name is Indulge. We’ve ‘tried-on’ a few ‘slogans’, but I think we need something that doesn’t explicitly say ‘indulge’, rather expresses that our clients’ teams will be re-energized, focused and impressed with each signature event we create. Please help!


Jay’s Answer: Since “Indulge” doesn’t say what you do (or for who), your tagline needs to make things explicit. For example:

  • Corporate Event Extravaganzas
  • Extraordinary Corporate Experiences

Name For My Muslim Boutique

i am opening a boutique on Facebook and eBay for now, plus i will do exhibitions and trade shows here and there. i couldnt decide on catchy and trendy name, i will be selling abayas ( Muslim/Arabian outer garment for women, scarves and modest full sleeve full length maxi dresses). i named it ARABIAN MUSK but it still doesn’t tell what i am selling and isn’t hip and catchy enough for young girls or women to want to shop and buy my stuff.


Jay’s Answer:

  • Modern Abayas
  • Beautiful Abayas
  • Abayalicious
  • Abaya Attitude Boutique

Need A Tagline For Promoting Business

I have a small business called “All Laced Up”. I am a Certified Athletic Therapist, Registered Massage Therapist, and Personal Trainer. I need something short, grab peoples attention and go with the massage therapy side as well as athletic therapy. Any suggestions would be great.


Jay’s Answer:  Since “All Laced Up” doesn’t give a clue of what you do (or for whom), it’s better to keep the tagline focused on the message. For example:

  • Certified Athletic Therapist
  • Therapy/Training for Amateur Athletes
  • Weekend Warriors’ Best Friend