Category Archives: Names + Taglines

Rebranding, Tagline Needed…

Hello, I have an event/wedding planning business (3 yrs old), and looking at re-branding to add floral and travel. I need a catchy tag line.. Can you help? My company name is It’s All About You Events, but with adding the other markets, I am going back to the name, It’s All About You. I was thinking of multiple taglines, but think one tag line for all companies are best. All 3 companies will be under one roof. Current tagline is ‘Celebrate the Moment!’, but feels this no longer works, especially since we are looking at branching into the floral and travel market.


Jay’s Answer: You’re likely to have a problem trying to convey the right message in your tagline to 3 different audiences. Consider: “From Weddings, To Flowers and Travel”

New Website Online Neighborhood Rating Service

I am building a website that will allow people moving or renting to check on the social rating of a neighborhood. Need a cool name/tag line using words like neighborhood, community, block, street, turf. The site content will be generated by users with their rating, score (i.e Yelp for Neighborhoods). The site will provide users with a simple search bar (address, city, zip, etc) and a map that geo-tags the block with comments on the neighborhood from current and past residents. The site will be free and we plan to use local advertising services relevant to our site and users.


Jay’s Answer:

  • How Hip Is Your Block?
  • What’s Going On?
  • Neighborhood Pulse


Tagline For On-line Fashion Boutique

I am launching a online fashion website called StyleFast targeting women 16-35yrs old. The site will be updated weekly with a range of the latest fashion (dresses, tops, skirts etc). This is not high end fashion, rather consumable fashion – wear it a few times sort of thing. I am after an appropriate tagline that suits both the brand and has appeal to the target market.

  1. The target market is interested in wearing the latest fashion styles at affordable prices. They want to show off to their peers that they have the latest look before these styles hit traditional stores.
  2. We are selling clothing
  3. Our point of difference is that we have access to certain fashionable labels before the traditional outlets. Our fashion site will have totally new clothing ranges every week.


Jay’s Answer:

  • Wear The Latest Looks…First!
  • The 1st Stop For Affordable Fashion

Name My Virtual Assistant Business

I am starting a virtual assistant business and I need to find a name and tag line. I have been an assistant for several years in a wide-range of industries (finance, legal, consulting management, engineering). I would like to leverage my years of experience to start a virtual business.

My target market would be primarily small business owners and virtual executives in various industries. The focus is to provide assistance with coordinating and managing the administrative aspect of projects, as well as basic administrative/clerical tasks. I will be providing my services on part-time bases.

I am currently considering Elite Administrative Services, Elite Assistance or Administrative Asset for the name, but I would like other options for a name along with a tag line.


Jay’s Answer: Start with a name, rather than a tagline. And when considering your name, think whether your clients will care (or know what it means) if you’re “virtual”. Start with what specialness you bring to your customer’s lives and business. How does managing administrative projects/tasks truly help them? What can you do that they can’t do themselves, or by hiring others to do it? How do you know what you do is the “obvious choice” for them? How can you prove it?

Not every business owner (large or small) wants to delegate to someone outside of their organization. Add to this the fact that they’re unlikely to meet you face-to-face. This sort of relationship is for a special type of person/manager, someone who trusts the process and knows that 24/7 you’re there to solve their problems better than an “in-house” employee or local consultant.

All the names you’re considering are fine, but none of them truly showcase what you can do. Focus on a narrower niche of expertise – specializing in a type of business, a region, a technology, a certification, etc. People who are looking for virtual assistants have a plethora of choices to find them. Think about how to make YOUR business stand out from all the others.

Tagline For Industrial Company

We are a newly merged northern industrial distribution company located throughout 5 provinces. We mostly tailor to the forestry, mining and oil & gas industries selling tools, safety products, janitorial products, etc. For our customers in isolated areas with crucial deadlines and harsh climates, time is of the essence. We want to portray the strength of a large cooperation with a mama and papa store friendliness /know how. Our company attributes are: reliable, knowledgeable, easy to work with. How do we reflect this in a compact tagline?

What makes us different is that we will strive to find the product the customer needs in a timely fashion. We know exactly what the customer wants, how quickly they need it, and who to direct them too if we don’t have it. Hence, we are a reliable source of information. The geographical locations of our branches are a plus since mining, forestry, oil & gas industries are almost all in isolated locations. Transportation to some of these locations are constricted since the area freezes over (ice roads). 98% of our customers are men who need a product (tool piece, etc.) as fast as possible to be able to continue with their job. Our customers do like the friendly ,laid back but savy service our counter salespeople have.


Jay’s Answer:

  • The Easiest Way To Get What You Need
  • Need It Fast? We Can Help.
  • Personalized Industrial Help

Looking For A Tagline For Design Company

So I have a multimedia/design company in the works called BUNCH or BUNCH Media. However, I am having difficulty coming up with a catchy tag line that describes what we are.Some of the tag lines were: Fresh Media, Collective Fresh Media, and Your fresh source for media. It should try to describe that we can deliver new ideas to the customer and it is all types of multimedia that we can deliver. I would really appreciate any ideas.


Jay’s Answer: It’s assumed that a multimedia/design company will deliver new ideas. To start with, instead of Bunch Media, why not Bunch Multimedia? That’ll tell about your multimedia offerings. Next, who specifically are you hoping to attract? Where are they located? What will make you the “right” choice for them? How do you know? What your prospective clients are looking for is multimedia that attracts new customers (i.e., more than pays for itself), not simply “something fresh”.

Naming Our Park Volunteer Program

I am the marketing manager for a city park department. We are in the middle of a complete reorganization of our volunteer and donation program. As a piece of our launch into new collaborative ways of doing business – focused on more park adoptions and long range partnerships with organizations and businesses – we are updating our branding package including a new name. This is where I need your help!

There are some words that seem to resonate, but I have yet to put them together in a concise way that sings “I’m the one!” We even have a tagline that we like, yet still can’t land on a name: “Connecting People, Places and Open Spaces.” Words we are drawn to include Connect, Team, Network, Action, Stewards, Partnerships, People Powered, and Friends

We have had several lively discussions on our team and have narrowed down the unique personality of our program. And yes, as it turns out … she is a she…

“She is a casual professional who is contagiously enthusiastic and knowledgeable. Her approachable manner inspires her community to connect with each other and the outdoors. She makes you feel good and want more.”

We also named her Sage. In addition to the obvious color association, this name connotes wisdom, a philosophical/spiritual mentor, seasoning (definitely not bland), plants (including native to the region), and magical properties. It directly complements the our division’s tagline – Keeping “city name” Green. We now have the filter “What would Sage do?” to keep us focused and true to our intent.

To further dig into our program’s personality we even envisioned what she would drive:

Hybrid Ford Escape 4WD
– Burgundy color with tan “pleather” interior
– Sporty and stylish but not in-your-face flashy
– Features a tow package and off road tires with a bit of mud on the fenders
– Well maintained, though not spotless
– 54,000 miles
– Equipped with a smart phone, GPS and a rockin’ sound system
– A bumper sticker that reads: I Love My Park
– Trunk filled with: Emergency and first aid kit, a diamond plate tool box filled with things like tools, shovel, vest, cones, measuring wheel, marking paint, rain gear, boots, waders, and a Carhart jacket. A camera and some scraps and garbage leftover from recent events.


Jay’s Answer: I’m not sure how much you’re using Sage as internally focused exercise or how much you want to share Sage with the public. If the latter, consider:

  • WWSD? (What Would Sage Do?)
  • Color Me Sage
  • I Am Sage


Need Help With A Tagline For Realtor In Phoenix

I’m looking for help coming up with a catchy (not cheesy) tagline for my real estate business. I work in Phoenix, AZ and focus on golf course communities. I work with both buyers and sellers so I can’t have it focused on either group. Last name is Daly so I’m trying to bring that into play if possible as well.


Jay’s Answer:

  • Serving the Golfing Life…Daly.
  • Specializing In Golf Course Communities…Daly.