I am starting a virtual assistant business and I need to find a name and tag line. I have been an assistant for several years in a wide-range of industries (finance, legal, consulting management, engineering). I would like to leverage my years of experience to start a virtual business. My target market would be primarily small business owners and virtual executives in various industries. The focus is to provide assistance with coordinating and managing the administrative aspect of projects, as well as basic administrative/clerical tasks. I will be providing my services on part-time bases. I am currently considering Elite Administrative Services, Elite Assistance or Administrative Asset for the name, but I would like other options for a name along with a tag line.
Jay’s Answer: Start with a name, rather than a tagline. And when considering your name, think whether your clients will care (or know what it means) if you’re “virtual”. Start with what specialness you bring to your customer’s lives and business. How does managing administrative projects/tasks truly help them? What can you do that they can’t do themselves, or by hiring others to do it? How do you know what you do is the “obvious choice” for them? How can you prove it?
Not every business owner (large or small) wants to delegate to someone outside of their organization. Add to this the fact that they’re unlikely to meet you face-to-face. This sort of relationship is for a special type of person/manager, someone who trusts the process and knows that 24/7 you’re there to solve their problems better than an “in-house” employee or local consultant.
All the names you’re considering are fine, but none of them truly showcase what you can do. Focus on a narrower niche of expertise – specializing in a type of business, a region, a technology, a certification, etc. People who are looking for virtual assistants have a plethora of choices to find them. Think about how to make YOUR business stand out from all the others.
I need your precious help in finding the perfect (powerful) short name for family travel-related website. Key aspects of the business:family travel, responsible tourism, home exchange, off-the-beaten-path type of vacations, not commercial, and tips & advice. This site will specialize in the non-mainstream type of vacation travel for families. Members will be able to rate destinations, activities, food, hospitality options. We will offer suggestions of destinations, activities, restaurants, lodging, etc. Away from the boring, conventional package vacation deals that offer no authenticity. Both domestic and international – by the way, this will be based in Canada. The average customer will be 30+ parents, mid-class and up, eco-oriented, interested in responsible tourism, culture, authentic experiences in Canada and abroad.
- Outer World Travel
- Out-Of-The-World Travel
- Home Forward Travel
- Travel Beyond
I’m opening a women retail/resale upscale clothing company called STASH. Im thinking : your neighborhood supplier of… Or dealers in upscale retail and resale. The reason I picked the name is cause shopping is the drug of choice for many women but that doesn’t say what kind of store I am. The word stash doesn’t describe it either. Please help me I’m about to sign my lease and print my cards as well as signage!!! Thanking you in advance:)
Jay’s Answer: The problem you’re finding with STASH is that it doesn’t say anything about anything. Your internal reason for picking the name isn’t a good public answer to the question “Why is your store named STASH?”. Your customers don’t want to think of themselves as addicts.
As far as a tagline is concerned, you need to start with the basics: what do you offer in your neighborhood that’s unique/better than your competition? To who (What age women? What demographic? Looking for what type of garments? For everyday wear or special occasion? Hard-to-fit sizing? Special fabrics? )
These types of questions are vital to help you focus your goals before you sign your lease. After you sign it, how will you attract the right people to your store? You don’t want to start guessing after the “pressure is on” to start covering your expenses. You want to have a set of clear goals and milestones to get the results you’re looking for.
I need to find a name to start an independent corporate training company. I’ve been the lead Microsoft Office Master Instructor for corporate clients for close to 10 years for a leading training company here (Bahamas). Now I want to leverage that experience to branch off on my own as an independent corporate trainer. My target market would be strictly corporate companies in various industries who fully rely on computers in office environments. The focus is CEO’s Executives and young professionals and I would come to the client’s location to conduct the training.I am considering using my name Kesheller Kerr Training to brand myself but I want other options.I wanted to known for being the most talented and qualified Microsoft Office trainer in the country and need a name and tagline that represents that. I would like to use the word “Training” as all the other companies here don’t.
- Bahamas Master Training
- Bahamas Corporate Training
I am in the process of starting my own private personal training business. I am currently located in Los Angeles, CA. I want to present a service that caters to all ages, levels and both genders. Basically, I am like a one stop shop fitness trainer that will be able to help my clients achieve their goals. I think someone should choose me because I have over 18 years of experience and knowledge regarding fitness training. Out of those 18 years, I have worked as a certified personal trainer for 6 years. I am former collegiate athlete in both football and track, but still knows how to cater to other sports and those with specific fitness goals. I am certified through one of the most recognized programs in the world, ISSA.
When someone trains with me they will get someone that will provide enthusiasm, commitment, sincerity about their well being and someone that is knowledgeable about fitness and nutrition. I would love to have a company name that has my name in it because I feel that my name is kind of unique and not common. I will know what my name should be when I hear it and see it.
Jay’s Answer: By choosing a wide range of potential clients, you’ve effectively made it very hard to showcase yourself as the right person for their needs. A beginner will have very different needs from a triathlete. A young man may have different needs from a senior citizen woman, etc.
So, my first suggestion is don’t try to say you’re all things to all people. Pick a niche, and become the “go-to” person for that. Given your background, why not specialize in “weekend warriors” – or those in training for upcoming competition?
While I know you’re looking for a name, what you ultimately need is a marketing strategy for focusing your marketing efforts. Otherwise, you’ll have a name, and then – how will you get the “right” people to find you?
The right name should appeal to your clients, and if you’re unsure of who exactly they are, then you won’t know if you pick the right name other than for personal reasons (not business ones).
I have a client (local nonprofit) looking at naming a Chicken Wing event Wingapalooza (yes, there will be music there but not the sole focus). I’m not entirely sold on this name because I don’t think it’s anything really different. Any creative ideas?
- A Wing And A Prayer
- Winging Our Way
I’m trying to come up with a tagline or slogan for my new dance site DanceFlix.com. The site is like Netflix but with only dance dvds, which are mostly instructional. This service is only US based. Some thoughts are: Get your dance fix with DanceFlix, Teaching America to dance… one DVD at-a-time, Teaching the world to dance… one DVD at-a-time, or Teaching dance… one DVD at-a-time.
- Watch Dance Movies. Learn Dance Moves.
- Your Private Dance Instructor Has Arrived.
I have been preparing vegetarian and vegan foods since 1978 and have recently decided to take it to the processing level. I prepare raw vegan, and some cooked and baked goods. I also do vegan catering. I am trying sell to anyone who wants to eat healthy. I also would like to educate people on the benefits of vegan food. We have a unique method for preparing most of our products. Our nutmeats are an example. They are used in wraps, to make sandwiches, and side dishes.Our Bruschetta from sundried tomatoes are created with a Caribbean flavor of rich spices and herbs. Desserts are rich tropical creamy and naturally sweet.I have more than thirty years of experience eating and preparing vegetarian and vegan food.
Please help me with a new tag line for the business. Some suggestions from friends so far : – -Veganise for Life, Eat live n stay alive, Raw Power.
- NY’s Vegan Food Specialist
- Love Life. Eat Vegan.
- Naturally Delicious Vegan Cuisine
I’m new in business, i need name for my beauty center, for it has services of facial treatments, body
treatment,tattoo services, hand and foot care. i need a name that fits all of this services.. thank you for helping me…
Jay’s Answer: There’s too many different things on your menu to easily create a well-targeted name. For example, people who come in for a facial are unlikely the same people to come in for a tattoo. Is a “body treatment” a wrap, a massage, or a tanning session?
Here are a few names to get you thinking:
- San Francisco’s Beauties (assuming you’re located in SF)
- Beautiful You (or Beautiful U)
- Body Beautiful
I want to create brand image for my products. I manufacture Wooden furniture. My prospective clients are located all over the country, income level not less than $80,000, with a need for long-lasting/quality/durability furniture. I need a tagline so that consumers can remember my products. I will be grateful to you if you help me for the purpose.
Jay’s Answer: The best choice is usually the most direct: “The Last Furniture You’ll Ever Buy”