I have two companies:

1- General contracting and general transportation
2- Business set up in UAE.

Like I arrange a local sponsor and manage all government transactions.  The question how shall i get new companies in UAE ? If any foreign company would like to establish company, factory…or any business in uae how shall i knew them before they start as services is to establish their companies and arrange their visas.

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Jay’s Answer: You need to establish yourself (your company) as creating business introductions to UAE. That means making personal introductions to business owners, government organizations, NGOs, etc.  By establishing your value in networking,  you’ve positioned your organization as a UAE “concierge” – making it easier to do business.

Start by taking a look at: http://guide.theemiratesnetwork.com/, http://uaetrade-usa.org/, http://www.uae-embassy.org/business-trade/doing-business, and http://www.communicaid.com/. These organizations have positioned themselves for businesses interested in doing business in UAE to connect with. Can you become a trusted vendor with them? Can you model your marketing after them? Can you do something they cannot? Can you target a country or industry that’s not well-served by these organizations? That’s where I’d start.

Hi, We are an insurance company which has recently launched its operations. We are planning to organise a dinner meet with all our broker clients. The invitees will include MDs and CEOs of renowned broker companies. The name needs to be something which will be symbolic of our new partnership and look forward to our long term association / relationship with them. Hope this will suffice. Pls help!

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Jay’s Answer:

• Insuring Our Future
• To Our 2011 Insurance Launch $ucce$$

I have a painting business, prime painting..focused more on high end customers right now..would like to get into commercial n public works as well..haven’t set up website yet..would like some help in expanding business and would like some ideas on a tagline. I work with builders and homeowners with vacation homes and 2nd homes..

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Jay’s Answer:  It sounds like you need to create a strategy to attract more/different clients. Before you do so, you need to do a couple of things:

• Investigate your competition. Who are they? How do they attract clients? What is their pricing model?
• Understand your clients. You understand high end customers, but not the needs of commercial / public works. Where are they located? How often do they hire? How do they choose a contractor? What problems do they continually face in hiring people?

That’ll help you understand “the lay of the land”. Next, you need to determine how you are better/different from your competition and what you can offer that your competition doesn’t/can’t (and that your clients need or would pay for).

With this understanding, you can begin to create a marketing plan to focus on your new customers. This will include: advertisements, website, business cards, licensing, taglines, etc.

The clearer you are in who exactly you’re targeting and how you’re unique, the easier you’ll be able to spread your marketing message.

So I recently got a second job as a marketing consultant for a tanning salon. Now, my main job is a Leasing Agent, so I’m familiar with marketing, advertising etc. But I need a jump start with this one. Of course I’ve started on facebook, but I need more free advertising! Another thing, this particular salon has 12 other locations around the surrounding area. I need to make sure MY location gain the business and not focus on the others.

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Jay’s Answer: Start by looking at your existing clients. Why do they come to your location (and not your competition’s)? Can you make them tanning ambassadors for you – give them free gift cards to give to your friends for your location?

I am working as a marketing developer in a telecommunication company selling in the Middle-East (mainly handsets, data cards etc). I must  make a marketing manual for my company. I have no idea on what to include or how to do it and organize it. Can you please help me with sites in which i will find effective examples and articles about how to make marketing manual?

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Jay’s Answer: I’m not sure exactly what you’ve been asked to produce. A manual for how to market your company’s products? A marketing strategy document? A best-practices guide? Or something else?

Most of these documents are written by experts who’s analyzed your company’s skills/niches and developed systems for achieving them. Also, many of these documents are ignored by the company that wants them – more rules and things “to do”, but without any clear benefit to those in the company.

So, before you embark in writing a document, find out exactly who will use the document in the company (and why). Then talk to these people – what information do they need to solve their problems. That will ensure the document is useful. Then talk to the people who asked you to write the manual – what are their expectations? How will they judge the manual? Knowing this will ensure the format of material is to expectation. Then your homework is filling in the middle – and that’s done through (online) research.

I am the manager of a small but upscale salon & spa in a suburban community. I am in need of some fresh ideas for a Valentine’s day promotion, and unfortunately it can not involve massage or skin care as we currently do not have an licensed massage practitioner or aesthetician. I do, however, have a passionate team of stylists and one incredible nail artist, and we also offer hand-sprayed tanning.

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Jay’s Answer: An essay/photo contest: “Why I need a makeover this Valentine’s Day!”. Winner(s) get the works. Let the public help vote for the most deserving entrant.

I am starting up my own drain cleaning company and I am looking for advice on how to contact the right person at the companies and businesses that i am trying to get work from.

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Jay’s Answer: The problem you’ll face is that people won’t think they need their drains cleaned until they have a problem, and until they, see no reason to pay $. Perhaps it’ll be better to target the local insurance companies – people who may be contacted when their client has a problem and need a recommended vendor. You could be that vendor.

I currently have a client on a 6 month retainer who has been getting a slight discount for offering me work security for a set number of months. I charge my regular fee for any hours that are worked in addition to the pre-defined days per month. I also allow the client to increase the number of retained days at any given time, but if they do so it must stay increased for the duration of the retainer contract.

My issue: The client apparently misunderstood or did not read the contract and is saying that they wanted to increase the number of retained days at any time for any individual month and only for that individual month. I think this just gives them a way to pay me less money by simply assessing what their needs will be at the start of every month. I’m confused, am I missing something or is this client trying to take advantage of me?

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Jay’s Answer: Why not give the client a single opportunity to ratchet your retainer hours once during the initial 6-month period? Let them drive the # of hours up (or down) but then they have to live with this number for the rest of the period. That allows them to customize the situation and also to avoid having a monthly ratchet.

Our clients can be great advocates for us. As such, we’d like to reward them by creating “in-the-loop” special evening events for our best clients. During these events, we’ll gave them a “taste” of some of the new “value-adds” to the service they receive. I’d also like to invite some of our hottest (in terms of buying urgency) prospects to get a taste of being a client and perhaps speak with some satisified clients.

What sort of agenda would you recommend? Ideally, I’d like to have it in-house so they can meet our employees, etc. Budget is fairly small, but I’d like to make it fun/somewhat informal.

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Jay’s Answer: If you want your clients to feel like VIPs, don’t just try to sell them more services, teach them something about how to use your services more effectively. For example, have one of your clients that recently had “wow” results, share their tips with the other clients. That’ll position you as the expert, and give extra exposure to one of your clients. That’s a great win-win.

Our new advertising agency is having a very hard time deciding what to price everything. Design is probably the easiest for us to price but we still have problems. We just want to know the norm of other companies so we can make sure we are way too high or way to low! Some of the things we need to price are: SEO packages, email marketing, website creation, brochure/pamphlet design, copywriting (anything from radio ads to a brochure) Event planning and more.

Is there somewhere I can find pricing for these things? Like I said we have found design pricing books but thats about it. Any pricing help or info on where I can find pricing examples would be great!

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Jay’s Answer: If you’re trying to be “just like everyone else”, then find out what others are charging by asking for their rate sheets.

However, if you’re looking to distinguish yourself from your competition, look at the value you’re providing from your client’s perspective. Can you truly help them to double their revenue because of your outstanding services? If so, what’s that worth to them? Price based on the results you achieve, not on the time you spend or even what the competition charges.