Here’s a training course for teaching your goldfish how to do tricks using positive reinforcement techniques. Whether or not it’s a good investment is up to you, but it’s a business very suited for viral messaging:

One of the key skills you should develop for marketing your business is the art of telling your business story. A story is remembered long after your business name, tagline, and contact information are forgotten (but can be used to find you again).

This is a four part series on how to craft/tell a great story by Ira Glass (of “This American Life“). He has developed his own style of storytelling and distilled his years of experience into these great videos.

#1: On the basics…

#2: On finding great stories…

#3: On good taste…

#4: On two common pitfalls…

Tired of reading articles and books on how to improve your website? Spend a few minutes with these videos. The key point is that not everyone learns the same way. Try different approaches to sharing your information and measure what works best for your target market.

(Note: Poetic Prophet is making great use of his rapping skills to share his knowledge. What’s missing is a link from the video to his website and also a PDF tip sheet reviewing his suggestions.)

I had not heard of Derren Brown until I saw this video. The “setup” is two British advertising experts are given a very short time to craft an artificial ad for a service. I won’t spoil the video, but this video claims to show the power of subliminal advertising.

After viewing it, I proceeded learn more about Derren and watch many others of his videos. He’s quite entertaining.