Monthly Archives: April 2009

My Do-It-All Computer Company Needs A Slogan

Names + Taglines

I’m form India. I am recently going to open a company which will provide computer application & multimedia training also we will do multimedia production jobs, Desktop Publishing jobs and computer hardware & networking services and solution. We named our company “TechnoWings” but I can not find any good punch line in 3-4 words , which will express our company , I’ll be very helpful for any help from you.

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Jay’s Answer: No doubt your problem arises from trying to say too much in too few words. The problem is that your services are wide-ranging, which is a problem for a targeted message.

Some ideas:

  • Computer Training And Support (note: simple)
  • We Speak Geek (note: humorous, may not be locally understood)
  • Computer Headaches? We Solve (Remedy). (note: point to the pain they feel)
  • Quick Solutions To Tech Problems (note: a reference to TechnoWings)
  • Solving Flighty Computer Problems (note: a play on TechnoWings)

A Slogan For Therapeutic Massage Business?

Names + Taglines

My business name is Mackay Therapeutic Massage and I am after a short slogan to be printed on a T-shirt so I can use it as another form of advertising. I specialise in remedial & therapeutic relaxation massages. I am after something that gets the message across, but is catchy and not corny.

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Jay’s Answer:

  • A Healing Touch
  • Send Your Body On A Quick Vacation
  • Put Your Body And Mind At Ease

Trade Show Banner Tips?

Publicity, Starting Out

We have a trade show coming up and we are launching a new product in a new market. Therefore the product is unknown and so are we. We are however working with a well known channel partner to enter the market. We are therefore planning to have an interactive demo unit (operational) with a 35″ x 90″ banner. I’d like some feedback on the content:

-words _ too many ?
-logo sizing
etc..
and general rule of thumbs as it applies to product banners vs. corporate banners.

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Jay’s Answer: A banner is not a brochure. It’s also competing visually against the entire environment. Since no one knows your company name, product name, or logo, don’t spend valuable space trying to announce yourself. Instead, focus on the key benefit that your prospects care about. That’s who ultimately you want to attract. Yes, put your logo & company name, but not prominently. Keep your message simple, your text large, easily read, and able to catch their attention in 3 seconds as they pass on by your booth.