How to launch a electronic retail store in a mall in India?

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Jay’s Answer: Since you’re hoping to open a shop in a mall, your target audience are initially the people already visiting the mall. What other electronics stores are in the mall? What are they NOT selling? What are people visiting the mall likely to need/want? If you don’t know, visit the mall and survey the visitors.

Next, focus on WHY they should visit your store, instead of any of your competition’s locations (including online). Will you have a selection of impulse items? Do you carry products that are hard to find? Will you offer amazing service guarantees? Do you have knowledge about the electronics that no one else does? Will you offer complete customization of their purchase?

Finally, focus on HOW to attract people to come to the mall and your store. How can you co-market with other stores in the mall to make it a smart use of people’s time and money?