All posts by Jay

How To Turn Software License To Subscription?

I currently sell my software for $750, per user license. This is perpetual license, and every year they pay 20% for maintenance. More and more customers are asking about subscription model. I’m looking for successful stories of transitioning from perpetual software license to subscription model – not Adobe, but small software vendors, distributors, without millions of customers. Looking for pricing ideas, how to ‘sell’ new idea to customers.

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Jay’s Answer: In general, subscription means cloud-based software (think SaaS). You could transition your desktop license into a time-expiration version (rolling out a new version to support this “feature”), but it can be tricky to do this right.

From a marketing perspective, these articles may provide the insight you’re looking for:

New Event Name Needed – Women In Business Luncheon

We currently have an annual Women on the Move luncheon that follows our power women feature in our publication. Women are nominated and selected for their incredible contributions to their work place and/or their community. This event is being overhauled to liven it up, and i want it to be clear with a new name and colors – bold is the theme! Also looking to encompass more generations into this event – ideally, younger women would want to attend as an opportunity to network with these high power women.

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Jay’s Answer: Some ideas to consider: “Power of Women” “Amazing Women” “Women Rising (Up)”

Name And Tag Line For High School 50th Reunion

Need a name and tag line that excites people near and far about returning to celebrate with classmates 50 years later. They will be invited to share a low-key gala at an oceanfront country club and a couple days of hometown events. The title and tagline needs to reach out on this golden anniversary to a diverse group of individuals and engage even those who are not excited about celebrating 50 years of anything.

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Jay’s Answer:

  • Your Golden Ticket Awaits
  • Go For the Gold
  • Share the Golden Memories

Bringing Our Contact Centre Home

We are about to commence a programme to bring our contact centre from an outsourcer in a different country back into our head office. We need a good name for the project – as the best our committee came up with was the Contact Centre relocation project. (Inspiring, right?!?)

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Jay’s Answer: “Bringing It Home” or “Contact Begins At Home”

Tagline for Baked Goods With Nuts & Coconut, Homemade Nut Butters

I need to refresh my brand and make it more inclusive to customers. My products are predominantly nuts, seeds, coconut and nut butters free from preservatives & refined sugars. Vegetarian, paleo, keto, low carb friendly, but anyone can enjoy my products (obviously just not anyone with a nut allergy!) All my products are a healthier alternative. I need something quirky to catch the attention of potential customers please.

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Jay’s Answer:

  • A Crunch Above
  • Do Your Crunches!
  • Less Sugar. More Crunch

Innovation IT Workshop

I am currently planning a Innovation IT Workshop and looking for a catchy and relevant name/title for the workshops.

Inhouse staff will attend, its an open workshop where they pop in and ask anything they want IT Innovation related and get an answer or demo.

They will attend because they are interested in doing their job better or being more effective with the tools they have. It will occur approximately once a month.

Any ideas would be appreciated.

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Jay’s Answer:

  • Find IT
  • Improve IT
  • Fix IT
  • Make IT Better

Blowdry Package

I want a creative name for Blowdry package. 4 Blowouts for $100. My non package price for a blowout is 35+. I don’t want to use the typical overused names such as “signature, designer, etc. This package will be part of our regular menu with no expiration date .

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Jay’s Answer: An obvious name could be: The Blowout Blowout.

Need A Name Of A Newsletter For Alternative Investing

I need the name of a newsletter that will be going out to investors who have less than $2 million in assets and would like to get into privileged investments in private equity and venture capital, and commercial real estate. “rich, but not rich enough”

The name we have now is “The Limited Partner”, but that sounds too vague.

The vehicle of choice for this is the self-directed IRA, a little known investment vehicle that allows people with 401Ks and IRAs to direct those tax-advantaged funds in these Limited partnerships.

The name should have a corresponding URL available (maybe we should use a .org for this for higher perceived credibility?)

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Jay’s Answer: Some suggestions to try on:

  • Investment Insights
  • Inside Deals
  • Investment Breakthroughs
  • Access