All posts by Jay

Name My Full-Service Dog Care Business

I am starting up a new business and need help with a great name and tag line.  My business is for the dogs.  It will be a dog wash, full service and self serve; doggie daycare and boarding facility.  I am wanting something different and catchy; nothing with resort or spa in the name.  Can you suggest a name?

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Jay’s Answer:

  • Dog Days
  • The Life Of Fido
  • K9 Central

Name/tagline For Clothing And Houseware Store

I am looking for a tagline/name for a clothing store/houseware store. All merchandise is new but I don’t want to limit myself to just these items as I may have hand made merchandise and some small furniture. My name is Barb, my nicknames, Queen B, whippersnapper,and I truly focus on ultimate customer service.Any suggestions would be greatly appreciated.

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Jay’s Answer:

  • The Little Superstore
  • RegionName Superstore
  • A Little Bit Of Everything

Pet First Aid/CPR Training Business

I have recently started a Pet First Aid/CPR training business. I teach Vet. Technicians, pet groomers, Kennel owners and pet owners. I would like some help in finding the best marketing outlet to use and advertising that will bring in the best response. I have had some success in cold calling and sending post cards in the surrounding area. What other ideas could i use to reach and build my clientele? The first 6 months business was very good but over the last several months it has been very poor.

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Jay’s Answer: Since you’re likely targeting one region, besides cold calling/postcards, what about advertising in pet-related-business newsletters? What about offering to teach a class in their facility for their clientele? What about the local pet adoption agencies? What feedback have you received from previous class attendees? What did they LOVE about your class? Any stories about how your class saved their pet’s life?

Starting Spice Company In Puget Sound

I am a wood worker that is wanting to branch out into spice blends and hopefully other things like sauces. I have 5 blends and rubs right now and get great reviews from my test subjects. I want to start out small in local stores and Farmers markets and hope to branch out further. I am having problems coming up with names that doesn’t involve my previous business name. I would appreciate any suggestions that might help get the thoughts rolling in my head.

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Jay’s Answer: Why not simply “Puget Sound Spices” or “Puget Sound Spicery”?

Tagline for Homeopath Academy

I am writing on behalf of ‘International Academy of Advanced Homoeopathy’. We are a leading institute which provides advanced training to homeopathic graduates and post graduates across the world. Our mentor Dr Rajan Sankaran has done path breaking research in homeopathy called as ‘Sensation Method’. We are conducting a seminar with him and a team of highly experienced international teachers who have individually taken the sensation method into newer paradigms. All these teachers will be talking about the latest developments in the sensation method. All these teachers have over 15 to 20 years of practice and teaching across the world. This seminar will be very helpful to homeopaths – students and practitioners, to learn the latest developments in homeopathy which will help build their clinical skills and make them better equipped to handle challenging cases. We need a title that will stimulate the homeopaths an urge to upgrade their clinical skills that will eventually help them in their practice.

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Jay’s Answer:

  • Make Your Homeopathic Practice Sensational!
  • Sensational Homeopathy

Need Business Name For Mental Health Billing Service

I am seeking a quirky business name for a VERY SMALL mental health billing company. I am assuming the work from my current position as an office administrator in an 8-clinician office and plan to keep that job. All the clinicians are unhappy with their current medical billing company and have asked me to take it over – in small steps. My hope is to expand the business to other psychological and behavioral health professionals in the future, hopefully by word of mouth. This will be a home-based operation. I was thinking of using the word SHRINK in the title, but am unsure how to tie that into the billing facet. Thank you!

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Jay’s Answer:

  • Sane Billing
  • Clean Health Billing

Name For Our Charity And Recognition Gala

Our Woman’s Club (The GFWC Pompano Beach Woman’s Club in Pompano Beach, Fl) will be hosting its first annual Charity and Recognition Black tie Gala in October. There will be two Woman of the Year recipients, who will each receive a donation to their charity of choice and 8 Women in Business awards presented. Proceeds will benefit our scholarship fund and building fund (we are a 501c3 non profit). Our club has celebrated it’s 105th birthday this year as well. We are looking for a good name for our event.

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Jay’s Answer:

  • Long Live The Queens (Gala)
  • Pompano Beach’s Enterprising Women (of the Year (Gala))

Tagline For Handmade Custom Jewelry Business

Hi! I currently have an Etsy shop where I sell my handmade earrings, necklaces, bracelets, rings and cufflinks. 98% of my items are custom…monograms, family trees with children’s names and birthday, handwriting jewelry and cufflinks. …mostly for weddings. ..they can be customized with any saying the customer would like, wedding date, etc. Anyway, I have decided to have my own website in addition to the Etsy shop and I have NO clue about designing it. I am stuck on the tagline. I know that it should be simple and let the customer know my mission, my promise and my brand. I get a lot of reviews that mention the great quality and craftsmanship, that I’m wonderful to work with….not trying to pat myself on the back…lol….just want my tagline to somehow reflect the fact that it’s personalized jewelry with quality craftsmanship. …maybe I just figured it out….”personalized jewelry….quality craftsmanship” or is that too unoriginal? Any ideas would be appreciated.

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Jay’s Answer: If most of your business is custom, then make it obvious in your tagline, and tied to an emotional benefit. For example: “Gifts That They’ll Treasure” or “Love Made Personal”.

How Announce Product Consolidation?

Our product series is a year old & is building brand equity. We are consolidating the series from 5 financial products to 3 as a means to better organize them based on how clients use them. Therefore, the product brand is not changing but the individual names are due to this reorganization. Do I move forward with a campaign message that includes the old product names or move towards the revitalize names sans explanation and focus on the benefits of the consolidation? It seems simpler to exclude the mentioning of the old names and focus on the brand & the simplification of the reorganization to focus on the new product names.

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Jay’s Answer: Do your clients care about your reorganization? If so, then explain the rationale and educate on the renaming’s strategy. If not, then simply phase in the new name (version “2”), explaining the consolidation from a product/pricing perspective.