All posts by Jay

Need Fun, Engaging Titles For Financial Ed Topics

Looking for engaging and catch titles for various financial education topics to be offered at a local high school where we have a student-run CU branch. Topics to be presented in an “ask the expert” casual environment, w/ handouts as well, and will be available for both students and staff. Looking to market so they are enticing for any age to inquire, teen or established adult. Topics so far are: How to but a used car (selection and financing); Credit Reports – the importance of good credit, how to establish and maintain, etc.; Summer jobs (where to look, tips, best foot forward, etc.; and mortgages – preparing to buy a home, etc.

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Jay’s Answer: 

  • Got wheels? (or Got a ride?)
  • Give yourself some credit!
  • Who wants a job?
  • Home, sweet home!

Alternative To Ribbon Cutting For Pharmacy Opening

I don’t want another grip & grin boring ribbon cutting for health clinic within a pharmacy. Looking for creative ideas. Background – it is a pharmacy chain, it is in a beach town, the clinic will have a nurse for minor medical advise & treatment, the nurse will be affiliated with a hospital, the event will in in the morning, the space is very small within the pharmacy. I’d like the event to be interactive with for media & customers. we could set up outside.

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Jay’s Answer:  Have a wellness fair instead of a ribbon cutting: free classes, product samples, exercise classes, and screenings/measurements (blood pressure, BMI, eye exam, etc).

Name For September Fundraiser For Non Profit

We are looking for a name for our September fundraiser. We are a non-profit schools foundation supporting education. We are located in central WA State which is a very agricultural area, fruit, vegetables, hops, grapes. Big wine and micro-brew business area.

The event previously was called AppleFEST but we are changing it up this year. It will be held on a weeknight at an outdoor location. We will be serving bratwurst and condiments, salads, etc. Oktoberfest like but in September.

Very casual, low key evening with a small silent/dessert auction, live presentation and of course a Raise the Paddle for donations. We considered calling it Harvest Brats & Brews but because of our affiliation with the schools district and students our board doesn’t think this would be appropriate. 

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Jay’s Answer: 

  • SeptemberFest
  • SchoolFest
  • HarvestFest

Slogan For Library Conference

I’m looking for a slogan for an upcoming library conference. The conference will be held in Pittsburgh, PA so I wanted to include something unique to Pittsburgh (bridges or gateway), but I wanted it to still be in line with library themes (community, technology, education, inclusion,literacy, etc.).

Mediocre Examples: “Bridging Communities” and “Bridge to the Past. Gateway to the Future”

Thanks!

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Jay’s Answer:  Why not simply “Bridging the Future”?

Branding Norwegian Salmon

I’m looking for a few ideas on how to build a brand for Norwegian salmon. This product is used in restaurant Kitchens and sushi bars, therefore it does not go into any retail space where there is a branding opportunity. Our challenge is that the salmon is sold to restaurateurs who immediately discard all Packaging ( polystyrene boxes) and cut up the fish for grilling or serving raw as sushi. The consumer is the restaurateur. They have about 8 other alternative choices of suppliers for The Identical product. We all receive our salmon from the same farms in Norway.

Would simply placing a plastic tag somewhere on the salmon stating superior quality with a quality “looking” logo be sufficient at differentiating the product and creating a quality brand? Should I brand the outside box instead? Or both? Should our marketing efforts be with the people eating the product in restaurants? There is a miniscule margin of 2.5% on the product and therefore cost is a serious factor of consideration when it comes to Marketing. Any help would be much appreciated. Many thanks in advance.

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Jay’s Answer:  If your product is identical to the customers, why do people choose to purchase from you? What distinguishes you from your competition – pricing, service, or something else? Do you know who makes the buying decision for the salmon? If it’s administration, then emblazon it on the shipping materials – where staff in receiving will see it. If it’s the chef, then a message with the salmon (don’t make it more difficult for them to prep the product) would make sense.

Tagline For Athletic Club

Hi, I work for an athletic club located in a metro area (Downtown Athletic Club in downtown Eugene, Oregon). It’s a private club with a very traditional image and older membership. We are trying to come up with a slogan or tagline that appeals to the downtown employee, probably younger and breaks down the perception that we are elitist and too expensive, without saying, “Hey, we’re cheaper than you might think.” We often hear people say, “We never even asked what membership rates were because we figured we couldn’t afford it.”

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Jay’s Answer: 

  • The (Strong) Heart of Eugene
  • Fitness For Everyone
  • Fitness For Every Body

Tagline Needed For My New Wall Art/Vinyl Business

I’m in the process of starting my business. I just received my business license & I’m getting into the logo part of it but I’m just stuck on a tagline. My business name is House and Home Wall Art; I make vinyl quotes, subway art & customized family names. I have been adding some new pieces on burlap as well but I’m mainly focused on the vinyl wall art. I’m into rustic and bohemian styles so I would love a tagline that touched on that in some way.

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Jay’s Answer: Given that your main business isn’t articulated in your tagline, why not clarify it. For example: Specializing In Rustic Vinyl Artwork