Category Archives: Names + Taglines

Wellness Business Name And Tagline

Hi, I am looking into starting up my own business. I live in the northern suburbs of Melbourne, Australia. I am a Traditional Chinese Medicine practitioner, providing acupuncture, herbal medicine, nutritional and lifestyle advice, cupping therapy etc. I am also a Remedial Massage Therapist.

With treatments, my aim is to balance the person, with my interest in treating the emotional causes, such as stress and anxiety, as well as nutritional deficiencies (working on the digestion). The idea is to use what I know to give the person the best quality of life that I can.

My main clientele are 40-60yoa, however I treat all ages from babies to the elderly.

I don’t want to limit my name to TCM/acupuncture or massage as I may go on to study osteopathy in the future, or if not, my long term goal is to have a multidisciplinary clinic.


Jay’s Answer:

  • Synergistic Healing (Clinic)
  • Synergistic Health (Clinic)
  • Holism (Clinic)

Need A Title For A Stalker Movie

Hello I am in the midst of writing a screenplay about a lady who is obsessed with a Radio personality. I have played with a few names for the title but I am really looking for something unique, nothing like” Obsessed, The Perfect girlfriend or anything like that. The stalkers name is Jade, which has already been used a million times. Can you please help me come up with a creative title and tagline for it.


Jay’s Answer:

  • (It’s) In The Air
  • Station Crazy
  • Hello, Goodbye DJ

Need A New Name For My Kids Store

I currently sell crocheted kids items, mainly fun character hats. My store name is Stitchy Little Witch. While that is cute, sure, it doesn’t really portray the “kiddy” feel I want it to, even with “little” in the title. Plus the “witch” part confuses people into thinking it’s a Halloween shop. So after a lot of consideration, I have decided to change it.

I have been dubbed the nickname Stitchy because of my shop, so I would highly consider adding “Stitchy’s” at the beginning of my name. That way my old customers would still know it’s me too. I don’t want a name that literally says crochet, hooks, yarn, etc. In my new marketing plan, I am not going to be marketing “crochet”, rather I am going to be marketing “kids hats” and other accessories. Reason being… most people don’t search for crochet. They just want a cool hat, right? :)


Jay’s Answer: If your clientele know you as Stitchy, then it’s tempting to continue to use a version of that name. However, the problem with Stitchy is it may convey that you’re offering kids classes (like “Stitchy Kids” or “Stitchy 4 Kids”). A compromise may be to use a name like “Handmade By Stitchy” (and your frog could be named “Stitchy”). But these aren’t ideal solutions, because it doesn’t convey the cute/kiddy name that would appeal to adults.

Need A Catchy Benefit Name

I’m holding a benefit for my mother in the next few months but am having trouble coming up with a catchy name! Her name is Monica to most.. (known as “Snitz” or “Sis” to some family) She was diagnosed with lung cancer March and a year later brain cancer in April. The benefit is still in the planning stage but we are thinking of having a band, bowling, face painting, billiards, corn hole (bags), basket raffles, 50/50 raffles, etc. Also, any leftover funds raised after medical costs and care are paid are going to be donated to the American Cancer Society. Not sure if that helps with figuring out a name or not, but figured I’d throw it in there. Thanks in advance for any help!


Jay’s Answer: A couple of names to play with: “Lovin’ Monica” or “Helpin’ Monica”…

Need A Creative Gift Basket/Kit Business Name

I need help with a business name/ plan. When my kids go to friend’s Bday parties, we don’t do traditional gifts. I always do up some sort of gift kit. We’ve done movie night, family game night, craft, art, friendship bracelet, makeup, spa, baking, science experiments, teacher play, cafe play, spy, gardening….

I’ve been planning for awhile to make it into a business. Create a personalized kit for people looking for Bday presents, Easter baskets, Christmas gifts and even beyond children with Father’s Day, New Home, New Baby, Teacher, etc.

My biggest problem before I can get rolling is that I NEED A BUSINESS NAME. I love wordplay, so that’s what I’m trying to go with. If it was a typical gift basket business I’d do something like BasketCase, but I associate gift baskets with mostly food items and also, I rarely use baskets. I use whatever goes with the theme, mixing bowl, craft box/tote, makeup bag, purse, popcorn bowl, etc. so I’d say they’re more gift kits or gift boxes. Ideas I’ve had: Outside the Box? Gift Outside the Box? Kit & Caboodle Gifts? Help please!


Jay’s Answer:

  • (The Personalized) Gift Baskit
  • Gifkit (pronounced “Gift It”)

Catchy, Casual And Maybe Even Sarcastic Tagline

We are a travel agency which is expanding its market with a new brand. Our agency is called From Ships To Shores Travel, Inc and our market is primarily family travel. We want our brand to project a fun, casual and spontaneous atmosphere which creates family memories (yes, think Jimmy Buffet). We are looking for a tagline for our website, business cards and other brand marketing. My first thought was something silly like “planning all trips except guilt trips” – of course not sure everyone would appreciate my sarcastic sense of humor.


Jay’s Answer:

  • From Ships To Shores Travel: Please Go Away
  • From Ships To Shores Travel: Create Good Family Memories

Tagline for Women Support Group

I am looking for a tagline that will make client feel confident that their needs will get met. I also want to start a women’s group we are all business owners, and we want to help other women start their own business.


Jay’s Answer: A tagline’s job isn’t to “make client feel confident that their needs will get met” – it’s to either clarify a business’ name or to explain a key benefit you offer to your customer. Confidence is something that requires a lot more branding/marketing effort to show why they should trust you.

Since you’re a life coach, start by identifying who specifically is likely to hire YOU. There are lots of life coaches around the world, but what life experience do you have that specific people desperately need to find out? Can you guarantee your results in some way? Do you specialize in a certain life challenge (divorce, aging, marriage, launching a business, etc.)? Once you clearly know this information, then a tagline can help cement that information into the minds of potential clients.

Congrats on wanting to start a women’s business group for helping other women. A name+tagline would likely identify: your region, that it’s a woman-only group (or are men welcome?), it’s for business owners, and for entrepreneurs. How you distinguish your group from other business groups (networking groups, for example)?

Naming An Office Building Under Construction

I’m breaking ground on a 38,000sf office building. Looking to attract mostly medical users with a mix of other tenants. It will be the largest building of this kind in area. Town of Sturbridge MA that’s known for Old Sturbridge Village (living museum in the early 1800’s)


Jay’s Answer: If you’re looking to attract mostly medical renters, then “Sturbridge Health Center” would help. Other businesses in the Center could easily be adjunct: restaurants, medical supplies, medical billing, etc. Would a toy store open up in that building? Not likely.

Need Slogan Ideas For A General Contractor

After many years of experience working under others, my husband is starting a new business as a general contractor. He will do everything from framing, renovations, roofing, fix and flips, etc. Will provide quality service marketed towards residential customers and investors. Business is called Built Right Construction. we’ve played a little with “Doing it right costs less than doing it over!” but haven’t settled. We’d like something catchy, numerous and professional.


Jay’s Answer: Since the name doesn’t describe his specialty nor target audience, why not clarify in the tagline, such as: Cincinnati’s Residential General Contractor or Specializing in Investment Homes?