Category Archives: Publicity

What Pictures To Use For Customer Centricity Campaign On Behaviour

Can you suggest what pictures can be used as teasers as a precursor to announce launch of customer centricity campaign for internal employees. The campaign focuses on being on time for meetings, integrity, putting yourself in customer shoes, civility, honesty, punctuality, stop undermining colleagues in front of customers.

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Jay’s Answer: For a moment, ignore the teaser. Focus on the campaign itself. Why is there a need for such a campaign? Is there a company-wide problem that’s causing problems with clients – or is this a problem with a few people within your company? Is there a way you propose to measure where you are now and where you want to get to? Why should your employees care about this issue – other than the fact that management told them to care?

Alternative To Ribbon Cutting For Pharmacy Opening

I don’t want another grip & grin boring ribbon cutting for health clinic within a pharmacy. Looking for creative ideas. Background – it is a pharmacy chain, it is in a beach town, the clinic will have a nurse for minor medical advise & treatment, the nurse will be affiliated with a hospital, the event will in in the morning, the space is very small within the pharmacy. I’d like the event to be interactive with for media & customers. we could set up outside.

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Jay’s Answer:  Have a wellness fair instead of a ribbon cutting: free classes, product samples, exercise classes, and screenings/measurements (blood pressure, BMI, eye exam, etc).

Grand Opening – Ribbon Cutting Ideas

Legend Boats is a aluminum boat and pontoon manufacturer in Canada and we are opening our 3rd brand run store in Montreal and we are looking for a creative concept or alternative to a ribbon cutting ceremony. The ceremony will be mid July and at 8-9am.

Our brand’s mission is to create memories and we focus on family content. We sell fishing boats and pontoons that can be used for fishing, waterskiing, or cruising.

We acquired the location this year, it previously was a boat dealership and has one of the largest showrooms in the regions.

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Jay’s Answer: An inflatable pool, with a ribbon across the width, and a remote controlled boat cutting through the ribbon!

Any Fresh Ideas For Loan Promotions?

I’ve recently obtain a job in the banking industry and I have been task to create new promotions for our upcoming Christmas season that will attract new customers. I’m tired of the same old low interest rates, waiver on loan payments for particular months and giving gifts to new customers. Now I need something more attractive for our customers. What would you like your bank to offer you when it comes to Loans? Any suggestions?

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Jay’s Answer:

  • A chance for a zero-interest loan at signing.
  • A donation to a favorite charity.

Alternative To Ribbon Cutting For Science Center

We are opening a children’s museum focused on STEM (science, technology, engineering and math). At our “ribbon cutting ceremony”, we would like to do something more science-themed than the standard scissors and ribbon. Any ideas? Needs to be safe to do indoors and around children. we only have very limited budget.

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Jay’s Answer: How about cutting a large mobius strip/ribbon lengthwise, and then recutting it?

Sell Commercial / Residential Vacant Land

Need suggestions on selling 10 acres of vacant land in a fast developing city. Across the street to the property I’m selling, is 14 acres that was purchased to build a 100k sq ft medical complex. I would like to target future employees of the hospital to buy this land. Im yet to find out when development starts. My property has been listed for 345 days.

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Jay’s Answer: I’d contact your local planning commission to see if the hospital has filed building plans and if so, where the plans are in the approval process. Why would the employees wish to buy the land – to reduce a commute? As a minimum, can you erect signage directed at these employees?

Senior Safety Guides / Monthly Print & Online

Since I have worked with the senior population for many years and have written several articles about how seniors can avoid becoming victims of fraud and phone scams, I now want to publish a monthly print and online newsletter to promote senior safety.

Topics will include tips for staying safe at home, during hospital or nursing home stays, tips for safe travel and how to avoid becoming a victim of fraud or being scammed by telemarketers. The list of available subjects to write about is practically endless. Small local business ads will fund the print newsletter that will be displayed locally in senior oriented businesses and community groups.

Future plans include organizing and holding free Senior Safety Seminars. The seminars will be sponsored and funded by local businesses that cater to seniors. I need a name for the monthly newsletter and matching domain name. My local community area is called South Shore but South Shore Senior Safety Guide seems a bit too long.

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Jay’s Answer: Perhaps you could take your basic concept (after you’ve tested it), and use it in other communities as well, localizing the content as appropriate. If so, you could make it:

Senior Safety Guide: South Shore Edition
Senior Safety Guide: Small Town Edition
etc.

alternatively, a slight name change to Safer Seniors Guide would allow you to grab the URL (SaferSeniorsGuide.com) as well.

Pet First Aid/CPR Training Business

I have recently started a Pet First Aid/CPR training business. I teach Vet. Technicians, pet groomers, Kennel owners and pet owners. I would like some help in finding the best marketing outlet to use and advertising that will bring in the best response. I have had some success in cold calling and sending post cards in the surrounding area. What other ideas could i use to reach and build my clientele? The first 6 months business was very good but over the last several months it has been very poor.

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Jay’s Answer: Since you’re likely targeting one region, besides cold calling/postcards, what about advertising in pet-related-business newsletters? What about offering to teach a class in their facility for their clientele? What about the local pet adoption agencies? What feedback have you received from previous class attendees? What did they LOVE about your class? Any stories about how your class saved their pet’s life?

How Announce Product Consolidation?

Our product series is a year old & is building brand equity. We are consolidating the series from 5 financial products to 3 as a means to better organize them based on how clients use them. Therefore, the product brand is not changing but the individual names are due to this reorganization. Do I move forward with a campaign message that includes the old product names or move towards the revitalize names sans explanation and focus on the benefits of the consolidation? It seems simpler to exclude the mentioning of the old names and focus on the brand & the simplification of the reorganization to focus on the new product names.

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Jay’s Answer: Do your clients care about your reorganization? If so, then explain the rationale and educate on the renaming’s strategy. If not, then simply phase in the new name (version “2”), explaining the consolidation from a product/pricing perspective.

How to Leverage Other’s Networks?

I am a mental health author and I am looking for advice on how to find well known people in my field. Once I find these “experts” I would like to tap into their huge network of fans by contributing helpful advice to their fan base through guest blogs, social media posts and article/blog comments.
 
Do you have any advice on how to find these people and the process itself would be appreciated or know of someone who could help me? If so I would appreciate the help.

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Jay’s Answer: Since you’re asking a large favor from people, you need to provide a great reason for them to help you. To start with, why should they trust your advice? What special knowledge do you possess that they would gladly share with their network? If your advice is incorrect, then that may affect their credibility in their network – what promise will you make to shield them from risk? What makes your request especially hard is that the health field is very sensitive to fakery.

To find these people, start by identifying who specifically is reaching the audience you want to connect with, and then offer to write a guest blog article for them. You’ll need to provide samples of your work for them to ensure that the quality meets their criteria.