(Photo by utpal)

Does your marketing clearly state who your customers are likely to be? If not, be specific in stating who is likely interested in what you’re selling. Once stated, the next step is to build social credibility. Can your prospective customer see themselves in your offering?

Since numerous psychological studies have shown that people have a propensity for preferring to look at people “like me”, make sure you don’t simply say who your target audience is, show them. Where possible, show your (prospective) customer demographics. What is their gender? Their age? Their race? Their weight? Their attire? The more people can imagine themselves with your offering, the easier it’ll be to sway them to buy from you (all other things being equal).

A picture (or two) can be worth a 1000 sales.